Lego Systems’ sales surpassed $1 billion mark in 2010

By Andrew Couts February 14, 2011

Kids love Legos. Actually, everybody loves Legos. Enjoying the little multi-colored building blocks are just part of what makes us human, we believe. And that means good things for Lego Systems, which announced Monday that it surpassed $1 billion in consumer sales in the United States in 2010, helping the company reach its highest share of the U.S. toy market ever.

Lego Systems reportedly enjoyed a 25 percent jump in consumer sales over 2009, which pushed the company to the No. 3 spot among U.S. toy manufacturers. Lego is, unsurprisingly, also the No. 1 construction toy manufacturer in the U.S. And the company contributed around 50 percent of total toy industry consumer sales growth in 2010.

Part of Lego’s success came from the video game sector, with 5 million games sold in 2010. Lego has been releasing video games since 1997, with the launch of Lego Island for the PC. For 2011, Lego has so far announced the release of two titles: Lego Star Wars III: The Clone Wars, which hits stores March 22; and Lego Pirates of the Caribbean: The Video Game, which comes out later this year.

Lego plans to announce its largest collection of toys ever at the 2011 American International Toy Fair in New York City this week — a total of 170 new products. Continuing down the path of turning everything into a Lego set, the company says it will unveil new building-block lines inspired by the Pirates of the Caribbean and Cars 2 feature films. Expansion of its highly popular line for preschoolers, Lego Duplo, will be announced as well.

Just recently, we showed you this sweet, custom-built shutter release for the excellent Sony Alpha NEX-5 digital camera, which was made entirely out of Lego parts. So if anyone tells you you’re too old to play with Legos, make sure you remind them that these toys aren’t just for kids — at least they don’t have to be. Oh, who are we kidding? Nobody’s going to tell you Legos are just for kids. Nobody.

Topics

Sony

Former Digital Trends Contributor

Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…

Gaming

Ubisoft confirms Assassin’s Creed remakes are in the works

Basim perched on a ledge overlooking Baghdad

In a company interview with CEO Yves Guillemot posted on the Ubisoft website Thursday, the executive reveals that there are remakes of Assassin's Creed games in the works, although he doesn't specify which ones.

"Players can be excited about some remakes, which will allow us to revisit some of the games we've created in the past and modernize them," he says, implying that it could pertain to games made before Odyssey. "There are worlds in some of our older Assassin's Creed games that are still extremely rich."

Gaming

Surfaced patent shows what an Xbox streaming console would’ve looked like

An Xbox Series X sits next to both Series S models.

There have been a few Xbox devices that have never come to fruition, one of which was Keystone, a prototype for an affordable game streaming device you could hook up to your TV or monitor. Thanks to a surfaced patent, we've gotten an even closer look at what it would've potentially looked like.

The patent, first spotted by Windows Central, gives us a more complete view of the device. We've previously seen the Keystone in the flesh. Microsoft Gaming head Phil Spencer is known for hiding teases and interesting collectibles on the shelf in his office. In a 2022 X (formerly Twitter) post congratulating Bethesda on Fallout's 25th anniversary, you can see a small white device on the top shelf that's actually a Keystone prototype. Xbox told Digital Trends that it was a version of the device made before it decided to "refocus our efforts on a new approach.”

Gaming

Wordle Today: Wordle answer and hints for June 28

Someone playing Wordle on a smartphone.

We have the solution to Wordle on June 28, as well as some helpful hints to help you figure out the answer yourself, right here. We've placed the answer at the bottom of the page, so we don't ruin the surprise before you've had a chance to work through the clues. So let's dive in, starting with a reminder of yesterday's answer.
Yesterday's Wordle answer
Let's start by first reminding ourselves of yesterday's Wordle answer for those new to the game or who don't play it daily, which was "ORDER." So we can say that the Wordle answer today definitely isn't that. Now, with that in mind, perhaps take another stab at it using one of these Wordle starting words and circle back if you have no luck.
Hints for today's Wordle
Still can't figure it out? We have today's Wordle answer right here, below. But first, one more thing: Let's take a look at three hints that could help you find the solution, without giving it away, so there's no need to feel guilty about keeping your streak alive -- you put in some work, after all! Or just keep scrolling for the answer.

Today’s Wordle includes the letter D.
Today’s Wordle uses two vowels.
Today's Wordle can refer to a large number of animals, particularly livestock like cattle or sheep, that are moving together in a group.