Electric pickup trucks are a hot trend in the auto industry, and Ram is late to the game. So the truck brand of massive automaker Stellantis needed to work hard to stand out.
Unveiled at CES 2023, the Ram 1500 Revolution BEV concept shows what Ram has in mind for its first production electric truck, which is scheduled to arrive in 2024. This concept version combines some features we’ve already seen on other electric trucks with a few clever new ideas. So while it may be revolutionary for the Ram brand, which is new to EVs, it’s more evolutionary when compared to other electric pickups.
Unmistakably electric
The Ram 1500 Revolution has the bulky appearance of a traditional truck, but with proportions that clearly mark it as an EV. With no need to accommodate an engine, the hood is much shorter. This allowed designers to make the cabin four inches longer than today’s internal-combustion Ram 1500 without shortening the bed, Ram claims. The grille is also smaller, although Ram compensated for this with a giant light-up logo and headlights with the same “tuning fork” elements as its current gasoline and diesel truck grilles.
The roofline is a bit lower and sleeker, which probably helps with aerodynamics, but like a traditional truck, the Revolution rolls on massive wheels and tires. The 35-inch tires are wrapped around 24-inch wheels with smooth covers and light-up elements. The charge port, meanwhile, is located in the driver’s side front fender. It makes a noise when the truck has started charging and blinks to show that charging is ongoing.
Like rival truck makers, Ram incorporated a frunk where the engine would normally be, plus the RamBox storage bins from its current trucks. Nearly every opening, including the tailgate, frunk, and charge port, is also power-operated.
Underpinning all of this power-operated convenience is the STLA Frame dedicated EV platform, one of four such platforms Stellantis plans to use for future EVs across its many brands, such as Chrysler and Jeep.
