The smart home market is arguably the strongest it’s ever been. Apple recently reintroduced the HomePod to rave reviews, Roborock is gearing up to launch its new lineup of powerful robot vacuums, and nearly half of U.S. households interact with a smart home gadget every month. That’s an impressive number, and it’s an increase from 2022 -- meaning the market is trending in the right direction, and folks seem to be buying into the dream of an interconnected household.
This incredible market saturation means it’ll take a long time for the smart home market to completely vanish -- and its death probably isn’t going to happen this year (or anytime soon). But the rest of 2023 will be an interesting year for the smart home industry, as Amazon and Google have run into financial issues with their smart home offerings, while Apple finally seems to be gaining momentum.
Money trouble at Amazon and Google