Skip to main content

Zynga appoints Xbox chief Don Mattrick as new CEO [UPDATED]

Xbox One Don Mattrick
Image used with permission by copyright holder

UPDATE: Zynga now confirms that Don Mattrick, the now-former president of interactive business at Microsoft, joins the company on July 8, 2013 as CEO. Mattrick also takes a seat on the company’s board of directors, where he’ll work alongside founder Marc Pincus as he continues to serve in the roles of chairman of the board and chief product officer. Meanwhile, Microsoft CEO Steve Ballmer will temporarily take over for Mattrick.

“Don is unique in the game business,” Pincus said in a prepared statement. “He can execute in multiple domains — hardware, software and network, and he’s been the person responsible for game franchises like Need for Speed, FIFA, and The Sims. He’s one of the top executives in the overall entertainment business and he’s a great coach who has inspired people to do their best work and build strong, productive teams.”

“He deeply understands the value of a network and the importance of creating lifelong consumer relationships. He turned Xbox into the world’s largest console-gaming network, growing its installed base from 10 to 80 million and transformed that business from deep losses to substantial profits. And he has grown the Xbox Live player network from 6 to 50 million active members in 41 countries.”

“Going forward, I’ll continue in my role as Chairman and Chief Product Officer. I’m excited to partner with Don and the rest of our team to return Zynga to its leadership role in inventing and growing Play as a core human experience.”

Mattrick came out with a prepared statement of his own. “In its short history, Zynga has redefined entertainment and brought social gaming to the mainstream. More than 1 billion people across web and mobile have installed Zynga games, and franchises like FarmVille and Words With Friends have become a part of people’s daily lives.”

“I joined Zynga because I believe that Mark’s pioneering vision and mission to connect the world through games is just getting started. Zynga is a great business that has yet to realize its full potential. I’m proud to partner with Mark to deliver high-quality, fun, social games wherever people want to play.”

ORIGINAL POST: Microsoft president of interactive entertainment business Don Mattrick is leaving the company, according to “multiple sources close to the situation” speaking to AllThingsD. The sources also suggest that Mattrick is “close” to taking on a high-level position, possibly CEO, at Zynga. He may replace current CEO Mark Pincus, though it’s possible that the two will work together in “close partnership.”

The discussion between Mattrick and Zynga has apparently be ongoing for some time, though the sources say that the move – assuming it’s happening – has little or nothing to do with Steve Ballmer’s thoughts on restructuring Microsoft as a “devices and services company.” Mattrick is also said to be one of the candidates that Electronic Arts is eyeing for the vacated CEO seat that John Riccitiello stepped down from in March 2013.

Mattrick recently spearheaded the Xbox One reveal, appearing onstage both at the new console’s announcement in May and at the company’s E3 press conference in June. He directly addressed gamers’ concerns about a lack of games on the Xbox One, as well as the negative feedback regarding the console’s DRM policies. Meanwhile, Zynga is having a tough year, having had to shut down multiple games and studios and lay off nearly one-fifth of its employees

Digital Trends reached out to Microsoft for confirmation and comment, and this post will be updated accordingly once we’ve heard back. 

Digital Trends Staff
Digital Trends has a simple mission: to help readers easily understand how tech affects the way they live. We are your…
How to connect an Xbox controller to a PC
microsoft game pass subscription deal play xbox

The preferred method of play for shooter and strategy games is to use a mouse and keyboard. However, there are a few instances where having a controller is ideal. Titles such as Immortals Fenyx Rising and Assassin’s Creed Valhalla are more intuitive with a controller. To help, we’ll walk you through connecting your Xbox controller to your PC so you can play Xbox games on Windows. These steps will work for an Xbox One Controller or an Xbox Series X Controller, so no matter your kit, you'll be playing in no time.

Read more
Your Xbox is becoming carbon aware with new update
Official Xbox art promoting energy saving, carbon awareness, and collective action.

While many fans are waiting for Xbox to reveal the release dates of Redfall and Starfield, or to even hold another game showcase of its own, Microsoft's first significant Xbox-related announcement of the year is about something else entirely. Xbox Insiders will have access to multiple new options to make their Xbox Series X or Xbox Series S more carbon-aware starting today.
To start, the "Shutdown (energy-saving)" power option will be updated to reduce its power consumption even further while still supporting overnight updates; in fact, your Xbox console will now optimize those updates by doing them "when the console can use the most renewable energy in your local energy grid." According to Microsoft, for every two consoles that are in this mode for 20 hours a day for a whole year, the carbon equivalent of a tree that has been growing for over a decade will be saved.

That isn't the only energy-conscious addition in this update, though. A new "Active Hours" setting is coming, which will allow those who choose the "Sleep" power option to boot quickly and support remote waking during set active hours, rather than it always being available. Surprisingly, even Xbox One owners will see a carbon-aware update with the addition of the "Shutdown (energy saving)" power option today, although Microsoft is still in the user feedback stage for that platform.
These carbon-aware updates are available to Xbox Insiders with an Xbox One, Xbox Series X, or Xbox Series S starting today, although Microsoft says these additions will come to all current-gen console owners "soon." 

Read more
Ubisoft confirms Assassin’s Creed remakes are in the works
Basim perched on a ledge overlooking Baghdad

In a company interview with CEO Yves Guillemot posted on the Ubisoft website Thursday, the executive reveals that there are remakes of Assassin's Creed games in the works, although he doesn't specify which ones.

"Players can be excited about some remakes, which will allow us to revisit some of the games we've created in the past and modernize them," he says, implying that it could pertain to games made before Odyssey. "There are worlds in some of our older Assassin's Creed games that are still extremely rich."

Read more