Square Enix publishes ‘Dargon Quest IV’ in the iOS App Store, hilarity ensues

By Will Fulton August 6, 2014

square enix publishes dargon quest hilarity ensues trogdor — Image used with permission by copyright holder

Square Enix released the 2007 Nintendo DS remake of Dragon Quest IV, its classic NES RPG from 1990, onto the iTunes App Store, but with one critical difference. Can you see it right here?

Dargon Quest — Image used with permission by copyright holder

Just a little typo that went a long way. The Internet hivemind leapt immediately into action, with Ars Technica’s Kyle Orland coining the Twitter meme #DargonQuestMyGame to spawn more hilarious title misspellings and transpositional errors. Here are a few highlights:

Minceraft #DargonQuestMyGame

— Kyle Orland (@KyleOrl) August 6, 2014

https://twitter.com/geminibros/status/497029225296433153

https://twitter.com/Greyodin/status/497050153149534208

Clash of Clams #DargonQuestMyGame

— Genevieve (@genvmiller) August 6, 2014

https://twitter.com/SvenWohl/status/497034950898888705

and a personal favorite:

VVVVVV #DargonQuestMyGame (Am I doing this right?)

— Kyle Burleson (@kylemacgb) August 6, 2014

Square’s PR team has surely spotted the error by now, but at time of this writing it remains unchanged. The meme is bringing far more attention to the game’s release than it would have received otherwise. Could this be the intentional work of some evil marketing genius? Or simply a wonderfully hilarious oversight?

Whether viral masterstroke or happy coincidence, we give it until the end of the week before an intrepid programmer actually makes a game called “Dargon Quest” and cashes in on the buzz.

Related: Dragon Quest X does some nifty stuff on Wii U, but you might never play it unless you head to Japan

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Former Digital Trends Contributor

Will Fulton is a New York-based writer and theater-maker. In 2011 he co-founded mythic theater company AntiMatter Collective…

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