Skip to main content

Ariel’s minimalist Nomad is the ultimate dune buggy

From its scaffold bodywork to its supercar-rivalling performance, there’s really nothing else like the Ariel Atom, which is a problem for a company that may eventually want to make something else.

So where will Ariel go beyond the Atom? Simple: off road.

The Ariel Nomad is an off-road scamp built around the same minimalist principles as the Atom, and it looks like the ultimate dune buggy.

Set to officially debut at the Autosport International show in the U.K. later this week and previewed last month, the Nomad features a similar tubular-steel frame design to the Atom.

The skeletal structure is left exposed, and powder coated to protect it against the elements.

The Nomad promises to be just as good on the trail as the Atom is on the track, thanks to a beefed-up suspension system featuring long-travel Bilstein shocks.

That provides up to 12 inches of ground clearance as well as 71-degree approach and 82-degree departure angles. Plus, it’s not like there’s any bodywork to get hung up on rocks.

Power comes from a 2.4-liter Honda four-cylinder engine, which produces 235 horsepower and 221 pound-feet of torque. That’s sent to the rear wheels via a six-speed gearbox with a hydraulic clutch, and a limited-slip differential.

The Nomad doesn’t have four-wheel drive, but Ariel says its light weight (just 1,477 pounds) allows it to match or even outperform 4x4s in many situations.

It also allows the angry Ariel to sprint from 0 to 60 mph in 3.4 seconds, and reach a top speed of 125 mph.

However, that doesn’t leave much room for luxuries although, given that there are no doors or roof, that’s probably a good thing. At least the seats are waterproof.

Ariel plans to build just 100 Nomads per year, with prices starting at 27,500 pounds. That’s about $42,000 at current exchange rates, although Ariel hasn’t confirmed U.S. sales yet.

Editors' Recommendations

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Mercedes-Benz G580 first drive: old-school off-roader goes electric
2025 Mercedes-Benz G580 from three quarter view.

American car buyers mostly know Mercedes-Benz as a luxury brand. But for decades, the automaker has also produced the tough, rugged G-Class (also known as the Geländewagen or G-Wagen), an SUV not afraid to get its leather upholstery muddy. And now, this iconic Mercedes is going electric.

The 2025 Mercedes-Benz G580 with EQ Technology — the final name of the SUV previously known as the EQG — isn’t the first electric off-roader. The Rivian R1S and R1T and GMC Hummer EV have proven that electric powertrains and off-roading are a great combination. But the electric G-Wagen is different because it’s based on an internal-combustion model — and a very traditional one at that.

Read more
Honda believes hydrogen semi trucks will make the case for fuel cells
Honda hydrogen fuel-cell semi truck.

Honda remains committed to hydrogen fuel-cell vehicles, but the market for those vehicles remains limited. So Honda is looking at other uses for fuel cells -- including commercial trucks.

To show how that could work, Honda converted a semi truck to fuel-cell power, replacing its diesel engine with three fuel-cell modules. Together, the three modules produce a combined 321 horsepower, and can propel the truck to a top speed of 70 mph. There's enough onboard hydrogen storage capacity for a 400-mile range with a full load, Honda claims.

Read more
Mercedes-Benz G580 vs Rivian R2: Is the much cheaper Rivian actually better?
2025 Mercedes-Benz G580 from three quarter view.

Mercedes-Benz has finally taken the wraps off of the new "Mercedes-Benz G580 with EQ Technology." Yeah, it's a mouthful, but it's basically a new electric G-Wagon. It looks a lot like the G-Wagon you know and love, but with an electric powertrain and a battery. It's not the only electric SUV out there, however, and there are some great ones -- like the Rivian R2.

Both the Mercedes G580 and the Rivian R2 have a lot going for them, but they also approach the electric SUV slightly differently. Is one better than the other? I put the two head-to-head to find out.
Design
The approach that the two vehicles take to design is quite different -- and you might like one better than the other.

Read more