Using the app, users will be able to easily reach Hyatt. They can also make reservations and engage in live conversations with the company’s chat support team. They will be able to ask about availability, reservation info, room features, and more as easily as through a phone call or email.
New channels
Hyatt has been active in customer support through Twitter. However, when the two platforms are compared, Facebook’s large user base will open access to a wider audience. Twitter’s audience is limited in comparison. There are a number of users that either don’t have an account or have abandoned the service.
Hyatt sees a personalized advantage through the features on the system, and responsive exchanges with the company are the end goal. Customers can actively view status updates, such as when messages have been read, when people are typing, and other notifications.
Big audience, big potential
In March, Facebook set the path for Messenger support for businesses. Hyatt became one of seven brands actively testing the Businesses on Messenger tool.
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