Skip to main content

Samsung’s new trademark might mean ambient notifications for its next major smartphone

samsung heir indicted logo 640x480
Image used with permission by copyright holder
Your phone’s notification LED, audible chimes, and vibrations do a respectable job of indicating when a new message or email has hit your notification shade, but they aren’t exactly verbose — it’s impossible to determine the importance of said new message or email without arduously unlocking your phone. That’s why some phones with OLED screens preview the content of incoming messages, and why Samsung may implement a better notification system of its own in its bevy of upcoming smartphones. The Korean smartphone maker has applied for a potentially telling trademark, “Always On Display,” in the United States.

Samsung’s February 2 USPTO application doesn’t exactly spell out the meaning of “Always On Display,” but it isn’t difficult to speculate what technology the term might be referring to. Samsung’s flagship Galaxy phones universally sport AMOLED screens, a type of display capable of leaving individual pixels not in use “off” — black borders around a photograph emit no light, for example, nor do dark elements in a nighttime movie scene.  This unique property of OLED is obviously a boon for display contrast, but it confers the added benefit of reduced power draw: the fewer pixels “lit,” the less power the display needs.

What does AMOLED’s per-pixel lighting have to do with notifications, though? Look no further than Motorola’s efforts. Its top-end phones contain a feature the company calls Active Display, which briefly turns on the screen to display a preview of notifications against a black background. Thanks to the aforementioned characteristics of AMOLED and careful monitoring of the handsets’ motion sensors — other than when a notification hits the phone, Active Display only triggers when it’s taken out of a pocket or picked up from a flat surface — battery consumption’s next to nothing.

Samsung presumably intends to introduce a similar function in the upcoming Galaxy S7 and future devices. It wouldn’t be the first: Google debuted Ambient Display, a feature for all intents and purposes identical to Motorola’s Active Display, in Android 5.0 alongside the Nexus 6. (The subsequent Nexus 6P also implemented Ambient Display.) LG’s Glance View, a slightly different take on per-pixel tech, lets you peek at notifications by holding down the top half of your phone’s screen.

It’s possible, of course, that “Always On Display” refers to something entirely different. Given Samsung’s display expertise, it’d be foolish to rule out the possibility of a secondary, e-ink screen a la LG’s V10 or the YotaPhone 2, or a curved-screen notification view like that found on the Galaxy S6 Edge. Whatever the case, though, it likely won’t be long before we find out for sure. Samsung’s next big press conference is February 21.

Kyle Wiggers
Former Digital Trends Contributor
Kyle Wiggers is a writer, Web designer, and podcaster with an acute interest in all things tech. When not reviewing gadgets…
iPad Air 4 vs. Samsung Galaxy Tab S7
The iPad Air 4 in hand.

If you've been hankering for a new tablet but have your eye on both the new iPad Air 4 and Samsung's Galaxy Tab S7, how do you know which to go for? Sometimes it's not as simple as asking yourself "iOS or Android?" -- and that's where we come in. We've compared these two top-notch tablets across six core categories, from display to battery life, and picked a clear winner. So, which should you buy? Keep reading, and we'll reveal all.
Specs

iPad Air 4
Samsung Galaxy Tab S7

Read more
Samsung’s Galaxy Tab S7 makes the best of a bad situation among Android tablets
samsung galaxy tab s7 best bad situation keyboard on table

Android tablets, on the whole, aren't good. The hardware on offer across the market is solid, the specs are strong, and the pricing is accessible and competitive. The problem is the software — most notably app support, or the lack thereof.

Samsung makes the best of this bad situation with the new Galaxy Tab S7 with myriad improvements, including its DeX desktop-style interface and windowed apps. But in many ways, the overall experience of using an Android tablet still comes up short. Very short.

Read more
The best Samsung Galaxy Tab S7 cases and covers
the best samsung galaxy tab s7 cases feat image

The Samsung Galaxy Tab S7 -- all 11 inches of it -- is popularly viewed as the iPad Pro of the Android world. It has a slim bezel, supports a stylus that fits nicely into a cutout on the back, and can sport a detachable keyboard cover. As with all tablets, the screen tells the story. With the Tab S7, that story begins with an LCD with a 120Hz refresh rate supported by a Qualcomm Snapdragon 865 processor. It even works as a second display for your PC, Apple Sidecar style. Another thing it has in common with an iPad, as well as other tablets, is its need for protection from drops, impact, scratches, dust, moisture, and other environmental hazards that can destroy a tablet's functionality.

Despite its relative newness on the market, we have found an impressive array of cases for the Tab S7 from well-known vendors.
Ztotop Case for Samsung Galaxy Tab S7

Read more