Skip to main content

BMW revs up its own ‘Intelligent Personal Assistant’ voice tech

BMW is readying a digital voice assistant that is familiar with your car’s operations and can learn your preferences over time. Slated for release in a basic version in March 2019,  BMW’s Intelligent Personal Assistant will be available for cars using the manufacturer’s new OS, BMW Operating System 7.0., BMW Group announced.

The assistant will respond to “Hey BMW” initially, but you will be able to personalize the digital co-driver by changing the vehicle voice assistant’s call word. The press release used “Charlie” and “Joy” as renaming examples, which suggests you will also be able to select gender.

BMW promises future versions of the Intelligent Personal Assistant will be compatible with other major digital voice assistants, so you might want to hold off on an impulse to rename the BMW system “Alexa,” for example, to avoid potential confusion later on.

The Intelligent Personal Assistant will be able to operate and explain the vehicle’s functions. You’ll be able to say “Hey BMW, I’m cold” to prompt the BMW Intelligent Personal Assistant to adjust the temperature, or ask “Hey BMW, how does the heating and cooling system work?”

The first version of the Intelligent Personal Assistant will be able to memorize your vehicle setting preferences. Future versions will be able to learn and adjust the settings automatically, according to BMW.

The system will remember every command, every question, and every setting you make to form a comprehensive profile. This profile, called the BMW ID, will link the vehicle to you and your digital world, so presumably, you could hop in another BMW, enter your ID, and the new vehicle would be personalized.

The Intelligent Personal Assistant will connect with BMW’s Open Mobility Cloud. Remote over-the-air (OTA) upgrades will automatically add features and potentially fix any problems. If you buy a 2019 BMW with OS 7.0 before March 2019, the OTA capability will add the Intelligent Personal Assistant to your car without requiring a visit to a dealership.

The Intelligent Personal Assistant will be available in 23 languages in a basic version next March as an option for BMWs equipped with BMW OS 7.0 as part of the Live Cockpit Professional. An advanced version with as-yet-unannounced extended features will be called the Connected Package Professional.

Editors' Recommendations

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
Mercedes-Benz G580 first drive: old-school off-roader goes electric
2025 Mercedes-Benz G580 from three quarter view.

American car buyers mostly know Mercedes-Benz as a luxury brand. But for decades, the automaker has also produced the tough, rugged G-Class (also known as the Geländewagen or G-Wagen), an SUV not afraid to get its leather upholstery muddy. And now, this iconic Mercedes is going electric.

The 2025 Mercedes-Benz G580 with EQ Technology — the final name of the SUV previously known as the EQG — isn’t the first electric off-roader. The Rivian R1S and R1T and GMC Hummer EV have proven that electric powertrains and off-roading are a great combination. But the electric G-Wagen is different because it’s based on an internal-combustion model — and a very traditional one at that.

Read more
Honda believes hydrogen semi trucks will make the case for fuel cells
Honda hydrogen fuel-cell semi truck.

Honda remains committed to hydrogen fuel-cell vehicles, but the market for those vehicles remains limited. So Honda is looking at other uses for fuel cells -- including commercial trucks.

To show how that could work, Honda converted a semi truck to fuel-cell power, replacing its diesel engine with three fuel-cell modules. Together, the three modules produce a combined 321 horsepower, and can propel the truck to a top speed of 70 mph. There's enough onboard hydrogen storage capacity for a 400-mile range with a full load, Honda claims.

Read more
Mercedes-Benz G580 vs Rivian R2: Is the much cheaper Rivian actually better?
2025 Mercedes-Benz G580 from three quarter view.

Mercedes-Benz has finally taken the wraps off of the new "Mercedes-Benz G580 with EQ Technology." Yeah, it's a mouthful, but it's basically a new electric G-Wagon. It looks a lot like the G-Wagon you know and love, but with an electric powertrain and a battery. It's not the only electric SUV out there, however, and there are some great ones -- like the Rivian R2.

Both the Mercedes G580 and the Rivian R2 have a lot going for them, but they also approach the electric SUV slightly differently. Is one better than the other? I put the two head-to-head to find out.
Design
The approach that the two vehicles take to design is quite different -- and you might like one better than the other.

Read more