“At eBay, consumer choice and selection are among our top priorities,” said Jay Hanson, eBay’s vice president of North America, merchandising of hard goods. “Having insight into consumers’ preferences and shopping behaviors, including what type of vehicle they’d like to gift themselves or someone else during the holidays, is important for us to leverage as we continue to evolve the online automotive retail experience.”
As the generation that is arguably the most comfortable with online shopping, eBay’s study found that millennials are actually the most generous when it comes to vehicle gifting. But don’t worry — we don’t have a ton of teenagers buying cars for one another. Rather, eBay noted, 75 percent of millennial car-gifters are in their late 20’s or early 30’s. And the most generous of all? That would appear to be doting wives, a quarter of whom have gifted cars to their husbands either for the holidays or in celebration of a milestone.
What kind of cars are we gifting? According to eBay, Ford is the most considered brand among millennials (particularly the Mustang, which is the most wanted “dream car” across generations), whereas Nissan is the most considered brand among Gen-Xers, and Toyota is the most considered brand among Baby Boomers.
So start making your wish lists, friends. And dream big. You never know what generous soul may be looking on eBay Motors on your behalf.
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