Henrik Fisker is ready to try his hand at a new automotive company targeting millennials

By Miles Branman August 23, 2015

henrik fisker plans new company news rumors galpin rocket vert — Henrik Fisker in front of the Fisker-Galpin Rocket Image used with permission by copyright holder

Henrik Fisker, the designer behind some of Aston Martin’s most beautiful models, like the DB9 and V8 Vantage, as well as BMW’s Z07 Concept and Z8 Roadster, is ready for his next automotive enterprise.

After Fisker Automotive, which manufactured the Karma electric vehicle, filed for bankruptcy, Henrik Fisker moved on to design projects like the Galpin-Fisker Rocket, a 725 horsepower custom Mustang. The convertible (Speedster) version debuted at this year’s Pebble Beach Concours D’Elegance, where Henrik Fisker revealed that he’s ready for a new automotive business venture.

The specifics of his next enterprise are vague, but the Danish designer spoke of his interest in millennials and their desire for alternative forms of transportation and all things digital.

“There’s a whole new group of young people ready for the next thing,” Fisker said, specifically pointing out connected cars as an area of opportunity.

Galpin Rocket vert rear angle — Image used with permission by copyright holder

Fisker Automotive crumbled in 2012 when it could no longer source batteries for the Karma, even as Tesla began hitting its stride with the Model S. A Chinese company recently bought the bankrupt automaker’s assets and plans to reintroduce the Karma next year in California.

Before Henrik Fisker jumps into a new automotive foray, he’ll see out his partnership with Galpin Motors, a large Ford dealer in Los Angeles, on their Rocket coupe and convertible. Prices for the Rocket have been set at around $125,000. In addition to the additional supercharged power, the Rocket has unique bodywork and carbon fiber construction.

Should Fisker pursue a high-tech automotive business, he’ll likely partner with a leader in the technology space as many automakers have done for proprietary infotainment and safety systems.

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