Skip to main content

Is Toyota’s 400hp Hybrid-R Concept the hot hatch of our dreams?

toyota hybrid r concept hints at a 400
Image used with permission by copyright holder

And the prize for shortest, most hobbit-sized press release goes to Toyota.

The Japanese automaker, and the automotive industry’s most successful hybrid manufacturer, recently released another teaser of its Hybrid-R Concept, ahead of its debut at the Frankfurt Motor Show.

While the picture doesn’t offer much in the way of design clues, showing nothing more than a front air scoop, pipe-like LED trim and the fuzzy outline of a turned wheel, Toyota was kind enough to divulge that the concept is expected to deliver over 400 horsepower.

You read that right, a 400hp Toyota… something.

Proving more cryptic than the teaser image, the press release goes on to reveal that the Hybrid-R Concept is based on a current Toyota production model and “is equipped with a powertrain that features similar technology to that used by Toyota Racing’s TS030 Hybrid race car.”

If speculation is to be believed (isn’t it always?) the rumor mill is tossing around the idea that the Hybrid-R is related to the Yaris. While the words “Yaris” and “fast” are usually diametrically opposed, if that were the case then the Hybrid-R could offer go-fast fanatics a helluva good time on the cheap.

That, of course, is assuming Toyota moves it into production and can keep costs down.

Honda already took the lead with a sporty hatch-hybrid of its own, the CRZ, but that didn’t exactly pan out. DT recently drove the Chevy Spark EV, and while it’s not a hybrid, it is a close cousin of the subcompact Yaris and packs around 130hp and 400 foot-pounds of torque. Was it fast? Yes, as in 7.6 seconds for a 0-60 run and genuinely hot acceleration. It was also quiet and composed in the twisties. So an R-subcompact hybrid may not violate the laws of performance physics after all.

It’ll be interesting to see what Toyota can do, given the company’s successful track record with Prius hybrids and so forth. If anyone can pull it off, Toyota can, even with a lowly Yaris to work from.

More info will likely be revealed during Toyota’s press conference on September 10 at the Frankfurt Motor Show. We’ll keep you updated.

A 400hp hybrid Yaris? Hot hatch overkill or just what the segment needs? Tell us in comments.

Topics
Amir Iliaifar
Former Digital Trends Contributor
Associate Automotive Section Editor for Digital Trends, Amir Iliaifar covers the ever increasing cross-section between tech…
The Kia EV3 could be the cheap electric SUV we’ve been waiting for
White Kia EV3

The Kia EV9 was already one of the cheapest ways to get an electric SUV, but now the company is taking things to the next level. After teasing the Kia EV3 last year, the car is now official.

The EV3 is built to be a slightly smaller, cheaper version of the EV9 -- following the path of the Rivian R2, which arrived after the Rivian R1S. It's certainly not as technologically advanced as the EV9, but it still looks unmistakably like a modern Kia, and is clearly a sibling of the larger SUV. On the outside, the vehicle has the same split taillights and very similar Tiger Face front. But it is quite a bit smaller. The vehicle will be available in nine finishes -- however only "Aventurine Green" and "Terracotta" are being announced right now.

Read more
Kia EV3: release date, performance, range, and more
White Kia EV3

Kia is on a roll. Hot on the heels of the success of the Kia EV6 and EV9, the company is already announcing what could be its cheapest electric vehicle yet -- the Kia EV3.

The Kia EV line seems to follow the rule of lower numbers indicating a lower price — and if so, the EV3 will end up being the cheapest electric car Kia has released to date. That, however, thankfully doesn’t mean that the EV3 will be a low-end car — it just means that Kia may be pushing the boundaries on electric car pricing.

Read more
Kia EV3 vs Tesla Model Y: Can Kia’s new entry-level car take on Tesla?
White Kia EV3

The Kia EV3 is finally coming, and it could well end up being the best small-size electric SUV to buy when it finally rolls out. It's smaller than the Kia EV9, but it offers many of the same design elements and features. But there's another small-size electric car that's currently one of the most popular vehicles out there -- the Tesla Model Y.

How does the Kia EV3 compare with the Tesla Model Y? And is one vehicle actually better than the other? We put the Kia EV3 and the Tesla Model Y head-to-head to find out.
Design
The design of the Kia EV3 is very different than that of the Model Y, though they're both reasonably good-looking vehicles.

Read more