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Ending EV tax rebate could seriously harm Tesla, Chevrolet, and Volkswagen sales, study finds

Elon Musk holding two thumbs up.
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Many analysts predict that sales of electric vehicles will be hit should the incoming Trump administration carry out its plans to end the $7,500 federal tax incentives on EV purchases and leases.

While predictions vary, with some expecting this would lead to a 27% drop in demand for EVs, research firm J.D. Power took an extra step and asked consumers how rebates had influenced their decision to buy an EV.

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J.D. Power’s study confirmed the federal tax credits have played a critical role in consumer decisions: Among premium brand EV owners, 64% say that incentives were a primary driver of their decision to purchase or lease their EV. Among mass market EV owners, 49% selected their vehicle based on tax credits and incentives.

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More specifically, the survey found Volkswagen, Chevrolet, and Tesla owners were the most heavily influenced by the incentives: Tax credits and incentive programs were cited as the top reason for purchase among 81% of Volkswagen buyers, 77% of Chevrolet buyers, and 72% of Tesla buyers.

By contrast, only 32% of Hyundai buyers, 24% of Kia buyers, and 21% of Toyota buyers said tax credits and incentives were a primary reason for their vehicle selection.

The findings suggest a different impact than the one recently predicted by Tesla CEO Elon Musk, a close adviser to President-elect Donald Trump. Musk recently gave his blessing to ending federal incentives for EVs, saying the move would probably be “devastating” to Tesla competitors while only affecting his company slightly.

Several trade groups, including the Zero Emission Transportation Association (ZETA), whose members include the likes of Tesla, Waymo, Rivian, and Uber, have come out in support of keeping federal incentives for both the production and sales of EVs.

The incentives have helped domestic manufacturers of EVs and their components, such as batteries, and boost job opportunities across the U.S., including in many Republican-led states such as Ohio, Kentucky, and Georgia, along with Michigan, according to ZETA.

Nick Godt
Freelance reporter
Nick Godt has covered global business news on three continents for over 25 years.
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