Skip to main content
  1. Home
  2. Computing
  3. News

Cloud coverage: Adobe debuts its system of cloud software for marketing

By

adobe announces experience cloud adobephoto1
Image used with permission by copyright holder
If cloud storage was actual clouds in the sky, Adobe would be brewing up a storm. On Tuesday, the company announced Adobe Experience Cloud and Advertising Cloud as well as enhancements to the existing Adobe Cloud Platform during the Adobe Summit in Las Vegas. Together, the cloud network works as integrated business tools for streamlining advertising and customer experience efforts. Of course, the latest cloud system works with Adobe’s Creative Cloud too, pulling assets from Photoshop into the Marketing Cloud and accessing analytics and social data right from Premiere Pro, for example.

Adobe Experience Cloud is designed specifically for businesses by putting multiple customer experience tools into one platform. Experience Cloud actually isn’t a single cloud storage system but a big collection of smaller clouds. The system includes Adobe Marketing Cloud, Advertising Cloud, and Analytics Cloud, with all three systems working together as a sort of multi-software hierarchy to help businesses enhance customer experience overall.

Recommended Videos

Adobe Marketing Cloud is designed for managing, personalizing, optimizing and orchestrating advertising campaigns, the company says. The system uses five individual software programs but integrates information between them using the cloud, including Adobe Experience Manager, Target, Campaign, Social, and Prime.

That marketing platform joins the Adobe Advertising Cloud, a system designed for managing traditional TV advertising as well as modern digital campaigns. Adobe says this cloud system helps to simplify the delivery of video display and search ads across multiple channels as well as optimizing for different screen sizes. This cloud-within-a-cloud system includes capabilities from TubeMogul, a video advertising platform Adobe acquired late last year, and Adobe Media Optimizer.

The third smaller cloud within Adobe’s big advertising storm is for analytics. The artificially intelligent Analytics Cloud pulls together insight and data into how ads perform across multiple channels and pulls information from the other clouds.

The new cloud system also comes with a number of improvements to the existing Adobe Cloud Platform, the system that manages all those smaller cloud systems. Thanks to Sensei, the company’s artificial intelligence and machine learning framework, the cloud system has a number of new tools as well as more seamless integration between the separate software.

“At Adobe, we believe experience is the great differentiator, the make-or-break attribute to ignite life-long customer advocacy and growth,” said Brad Rencher, the executive vice president and general manager of digital marketing at Adobe. “Leveraging deep customer intelligence, Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal and consistent experience that delights customers at every touchpoint.”

Adobe says both the top 10 retailers and top 10 media companies are Creative Cloud subscribers and the latest cloud system allows more seamless integration between popular CC software and marketing tools and data.

Editors' Recommendations

Topics
Hillary K. Grigonis
Hillary K. Grigonis
Former Digital Trends Contributor
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
Power up your tech game this summer with Dell’s top deals: Upgrade for a bargain
Dell Techfest and best tech on sale featured.

One of the best times to upgrade your tech stack, be it your desktop, a new laptop, or some high-resolution monitors, is when great deals are to be had. Well, I'm here to share that thanks to Dell's top deals, you can power up your tech game and have most of the summer to make it happen. Maybe you're happy with your current system or setup. That's excellent, but you're likely considering upgrading somewhere, and that's precisely what these deals are all about. Dell has a smorgasbord of deals on laptops, desktops, gaming desktops, monitors, accessories, and so much more. We'll call out a few of our favorite deals below, but for now, know that you should be shopping this sale if you're interested in anything tech-related.

 
What summer tech should you buy in Dell's top deals?

Read more
I love the MacBook Pro, but this Windows laptop came surprisingly close
Apple MacBook Pro 16 downward view showing keyboard and speaker.

There are some great machines in the 15-inch laptop category, which has recently been stretched to include the more common 16-inch laptop. The best among them is the Apple MacBook Pro 16, which offers fast performance for tasks like video editing and the longest battery life.

The Lenovo Yoga Pro 9i 16 is aimed not only at other 16-inch Windows laptops but also at the MacBook Pro 16. It offers many of the same benefits but at a lower price. Can it take a place at the top?
Specs and configurations

Read more
How to set an ‘Out of Office’ message in Microsoft Teams
Person using Windows 11 laptop on their lap by the window.

Many people use Microsoft Teams regularly to communicate with colleagues both inside of the office and remotely. It is considered one of the most efficient ways to ensure you can stay in contact with the people on your team, but what if you need to let people know you’re not readily available? Microsoft Teams has a method for you to set up an "Out of Office" status for your profile to let staff members know when you’ll be gone for the afternoon, for several days on vacation, or for an extended period.
Where do I go to set up my ‘Out of Office’ status for Teams?
It is important to note that your Microsoft Teams and Outlook calendars are synced. This includes your out-of-office status and automatic replies. So, whatever you set up in Microsoft Teams will reflect in Outlook. Similarly, you can set up your out-of-office status in Outlook, and it will be reflected in Teams; however, the former has a more straightforward instruction.

First, you can click on your profile icon in Teams and go directly to Schedule an out of office, as a shortcut. This will take you to the settings area where you can proceed. You can also click the three-dot icon next to your profile icon, then go to Settings > General, then scroll down to the bottom of the page. There, you'll find out-of-office settings and click Schedule.

Read more