Skip to main content

Changing Focus Leads Dell to Close NC Plant

dellA massive Dell Inc. computer assembly plant once seen as a job generator worthy of the promise of more than $300 million in state and local inducements will go dark in four months, a victim of new corporate calculations and changing customer tastes. Dell announced Wednesday it will close its desktop computer manufacturing plant near Winston-Salem by the end of January, shedding 905 workers. The announcement came two days after the plant, which produces desktop units primarily for business customers, marked four years in operation.

Five years ago, politicians cited studies estimating the plant would not only employ 1,500 and generate about 500 more related jobs, it would have a $24.5 billion economic impact over 20 years. For that reason, they lavished what by some measures was the richest incentives package in state history — a deal worth up to $318 million in tax breaks and grants. Since then, consumers moving to laptops and handheld devices have thinned a market for desktops that has also been battered by the recession and sharper competition.

“If you look at it from a holistic perspective, this is a desktop manufacturing facility and we’ve seen the customer prefer laptop computers,” Dell spokesman Venancio Figueroa said. “Given the dynamics at play across the landscape, we made the difficult decision to shut this down.”

The Round Rock, Texas-based company said it was part of an effort to simplify operations and improve efficiency, while retaining U.S. plants in Miami, Fla.; Nashville, Tenn.; and Austin, Texas. The company had announced a drive to save $4 billion a year by 2011. Dell previously sold its Lebanon, Tenn., remanufacturing plant in June and is moving its Ireland manufacturing operations to Poland.

Dell is also joining fellow tech bellwethers Hewlett-Packard and IBM in moving away from hardware and into more profitable technology services. Dell said last month it will spend $3.9 billion for Perot Systems Corp., adding consulting and computing services like systems integration to Dell’s offerings. Dell’s decision Wednesday immediately raised questions of whether the massive incentives package was worthwhile — and how much could be recouped.

Assistant state Commerce Secretary Kathy Neal said it was not immediately known how much in state tax breaks or outright grants Dell received and how much they would be asked to repay. Dell’s Figueroa said the company will repay incentives if those conditions are included in its agreements. Winston-Salem Mayor Allen Joines issued a statement Wednesday night saying Dell would repay all the money the city provided to the company in upfront costs and annual incentive payments.

Joines said he was assured by Kip Thompson, vice president for facilities, that Dell will honor its commitment to repay the $15.56 million the city has provided since Dell agreed to build the plant.

But millions of dollars won’t be returned. Public agencies paid to prepare the Dell site for construction, widen roads leading to the plant, and equip community colleges to train company workers before the plant opened. The biggest part of Dell’s incentives were targeted tax breaks specifically created to draw large computer manufacturers to the state. The company could keep tax savings for milestones that were met, but could not claim the rest. The company’s contracts for incentives paid by Forsyth County and Winston-Salem taxpayers call for a 100 percent refund if the plant closed within its first five years, said Robert Leak Jr., the president of Winston-Salem Business Inc., and a chief recruiter of Dell in 2004. Local incentives have amounted to about $20 million so far, he said.

State Sen. David Hoyle, the primary sponsor of the 2004 incentives legislation targeting Dell, said the law includes clawback provisions requiring the company to repay tax breaks if it didn’t meet employment and investment thresholds.

“In my opinion, the state will be out nothing,” said Hoyle, D-Gaston.

Bob Orr, a former state Supreme Court justice who unsuccessfully challenged the Dell deal in court, said the plant closing shows that relying on incentives was folly.

“No matter how big the incentives package … with these large out-of-state companies and corporations, their loyalty is only to the bottom line and not to the community,” said Orr, executive director of the North Carolina Institute for Constitutional Law.

Topics
Dena Cassella
Former Digital Trends Contributor
Haole built. O'ahu grown
Best Dell XPS deals: Save on Dell XPS 13, Dell XPS 15 and Dell XPS 17
Dell XPS 15 OLED on a table.

If you're looking for an alternative to the MacBook Air or MacBook Pro, then Dell, one of the best laptop brands on the market, has a great solution for you in the form of the XPS lineup. It has a similar small frame and weight while still packing a punch in terms of specs, depending on what configuration you end up going for. Unfortunately, Dell has just refreshed their Dell XPS lineup, so there aren't a lot of great deals floating around. So, if you don't quite find what you're looking for below, then be sure to check out some of these other Dell laptop deals, as well as the general laptop deals.
Best Dell XPS 13 deals

The Dell XPS 13 is the smallest in the Dell XPS line. It's great for commuters and students. These laptops don't generally have powerful GPUs, but they're fast, reliable, and sleek. That said, the new XPS 13 lineup has come out and there aren't a lot of great deals on them right now, so we've mostly focused on older deals.

Read more
Dell cut the price of this Dell XPS 13 to $800 for a limited time
The Dell XPS 13 9315 on a table against a window.

Frequently the home of great laptop deals, Dell has even better value right now since it’s cut the price of the Dell XPS 13 from $1,099 to $799, leading to $300 in savings. It may not have the latest hardware, but it’s sure to pack a punch for anyone keen to be productive on the move. Here’s what you need to know about it ahead of you making a purchase.

Why you should buy the Dell XPS 13
As the makers of some of the best laptops, it makes sense that Dell is one of the best laptop brands and potentially the go-to place for great laptops. The Dell XPS 13 is a perfect example of that. Considered to be the “true answer to the MacBook Air”, it’s powerful yet lightweight. If you want something that looks as good as it is to use, you'll love this.

Read more
Dell’s new G16 gaming laptop already has a price cut
The Dell G16 7630 gaming laptop on a white background.

The latest version of the Dell G16 gaming laptop, released last year, just had its price slashed with a $300 discount from Dell. In one of the brand's most attractive gaming laptop deals, you'll only have to pay $1,200 for this reliable machine instead of $1,500. Its price may go back to normal as soon as tomorrow though, so if you want to make sure that you get this device for cheaper than usual, there's no time to waste -- complete your purchase immediately, as otherwise, you're risking missing out on the savings.

Why you should buy the Dell G16 gaming laptop
The Dell G16 7630, the successor of the Dell G16 7620, offers upgraded specifications with the 13th-generation Intel Core i9 processor and the Nvidia GeForce RTX 4060 graphics card, with 16GB of RAM that's good for gaming, according to our guide on how much RAM do you need. With these components, the gaming laptop will be able to run the best PC games without any issues, though maybe not at the highest settings for the more demanding titles. Additionally, it may last long enough to let you play the upcoming PC games of the next few years.

Read more