Skip to main content

Elon Musk setting up generative-AI project at Twitter, report claims

Elon Musk is embarking on his own artificial intelligence (AI) project within Twitter, Business Insider reported on Tuesday.

With so much attention currently lavished upon generative AI tools such as OpenAI’s ChatGPT and Google’s Bard chatbots, it’s perhaps little wonder that Musk — a man who appears to love technology and attention in equal measure — wants a piece of the action.

Musk’s reported decision to launch into AI comes just over a week after he signed a letter along with 1,000 AI experts calling for a pause on AI development until the potential risks of the technology have been properly assessed. But his apparent move toward setting up his own AI project has left some wondering if signing the letter was also a way for him to slow development so he could more easily play catch-up.

To power the reported project, Musk, who acquired Twitter in October in a deal worth $44 billion, has already bought around 10,000 graphics processing units (GPUs) at an estimated cost of tens of millions of dollars, two people with knowledge of the matter told Insider.

The project is said to be at an early stage, though one person claiming to have knowledge of Musk’s plan said that buying so much computational power in the form of numerous GPUs is an indication of his determination to see it through.

Further evidence of Musk’s interest in AI comes in the form of two recent hires: Igor Babuschkin and Manuel Kroiss from Alphabet’s AI research subsidiary, DeepMind.

Of course, it’s not as if Musk is new to AI. After all, he co-founded OpenAI — the company behind ChatGPT — in 2015, before walking away from the business a couple of years later.

Musk’s current AI ambitions aren’t currently clear. He may want to use the technology for something as simple as improving Twitter’s search function, but knowing his ambitious and competitive nature, the billionaire entrepreneur could also be eyeing something along the lines of ChatGPT, OpenAI’s much-praised generative AI chatbot that’s capable of conversing in a human-like way and even creating computer code.

The technology looks so promising that many observers believe more advanced versions will assist or even replace hundreds of millions of white-collar jobs in the coming years.

With Musk already having laid off more than half of Twitter’s workforce as part of cost-cutting measures, perhaps he’s hoping AI will take care of the remaining roles.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
OpenAI and Microsoft sued by NY Times for copyright infringement
A phone with the OpenAI logo in front of a large Microsoft logo.

The New York Times has become the first major media organization to take on AI firms in the courts, accusing OpenAI and its backer, Microsoft, of infringing its copyright by using its content to train AI-powered products such as OpenAI's ChatGPT.

In a lawsuit filed in Federal District Court in Manhattan, the media giant claims that “millions” of its copyrighted articles were used to train its AI technologies, enabling it to compete with the New York Times as a content provider.

Read more
What is Grok? Elon Musk’s controversial ChatGPT competitor explained
A digital image of Elon Musk in front of a stylized background with the Twitter logo repeating.

Grok! It might not roll off the tongue like ChatGPT or Windows Copilot, but it's a large language model chatbot all the same. Developed by xAI, an offshoot of the programmers who stuck around after Elon Musk purchased X (formerly known as Twitter), Grok is designed to compete directly with OpenAI's GPT-4 models, Google's Bard, and a range of other public-facing chatbots.

Launched in November 2023, Grok is designed to be a chatbot with less of a filter than other AIs. It's said to have a "bit of wit, and has a rebellious streak."
It's only for X Premium users

Read more
2023 was the year of AI. Here were the 9 moments that defined it
A person's hand holding a smartphone. The smartphone is showing the website for the ChatGPT generative AI.

ChatGPT may have launched in late 2022, but 2023 was undoubtedly the year that generative AI took hold of the public consciousness.

Not only did ChatGPT reach new highs (and lows), but a plethora of seismic changes shook the world, from incredible rival products to shocking scandals and everything in between. As the year draws to a close, we’ve taken a look back at the nine most important events in AI that took place over the last 12 months. It’s been a year like no other for AI -- here’s everything that made it memorable, starting at the beginning of 2023.
ChatGPT’s rivals rush to market

Read more