Skip to main content

Intel goes to war with Nvidia and Qualcomm

An AI recreation of Intel's co-founder, Gordon Moore.
Intel

“Whatever has been done can be outdone, and in ways we haven’t imagined yet.” Those were the words that Intel chose to open its Computex 2024 keynote with, and those words were spoken by the AI version of its co-founder, Gordon Moore.

Intel stands by the words of its co-founder, though, while some big names in the tech space disagree — such as Nvidia CEO Jensen Huang. Huang has been pretty vocal about his belief that Moore’s Law is no longer practical, going as far as to say that “Moore’s Law is dead” in 2022. Now, not for the first time, Intel CEO Pat Gelsinger fired back with another take on the matter.

“We look now to have a billion transistors on a single chip, and even looking to [having] a trillion transistors in a single package by the end of the decade,” said Gelsinger of Intel’s plans. “Unlike what Jensen might have you believe, Moore’s Law is alive and well.”

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

It’s no wonder that Gelsinger mentioned Moore’s Law throughout the presentation, but to hear him take a solid dig at Huang was more of a surprise. According to Gelsinger, Moore’s Law isn’t just alive and well — it’s thriving, with Intel expecting to build a chip with a trillion transistors in a single package by the end of the decade.

Intel’s keynote was largely focused on AI. Gelsinger covered Intel’s data center business before moving on to things like Lunar Lake processors and interesting laptops from its partners, all set for Microsoft’s Copilot+. Throughout the presentation, the Intel CEO made some interesting comments regarding its rival Qualcomm and Arm, but also fired back in an ongoing public debate with Huang.

It all comes down to Moore’s Law and whether it’s “dead.” Moore’s Law is centered around Gordon Moore’s idea that the number of transistors in a computer chip will double approximately every two years. While this was true for a long time, progress has slowed down significantly in recent years. After all, there are only so many times you can double the number of anything before doing so becomes an unachievable target, both from a technological and economic standpoint.

A wall of laptops at Computex 2024 with Intel CEO Pat Gelsinger standing next to them.
Intel

Nvidia isn’t the only company that Gelsinger had words for. The Intel CEO also spoke about Qualcomm’s Snapdragon X Elite and the idea of Windows on Arm. “Since there’s been some talk about this other X Elite chip, and its superiority to the x86 — I just want to put that to bed right now. Ain’t true. Lunar Lake, running in our labs today, outperforms the X Elite on the CPU, on the GPU, and on AI performance, delivering a stunning 120 TOPS of total platform performance. And it’s compatible, so you don’t need any of those compatibility issues, this is x86 at its finest, every enterprise, every customer, every historical driver and capability simply works. This is a no-brainer. Everyone should upgrade.”

Later on, in a Q&A session that took place after Intel’s keynote, Gelsinger dug a little deeper into why x86 is still superior to Arm.

“This is not the first Windows on Arm announcement, right? And the x86 market share has remained very hot, you need to have a reason to change. So, if you believe what I showed on stage today, literally the best CPU, the best graphics, the best NPU, and very compelling battery life — why would you change?” he said, as quoted by PC Gamer.

Seeing Moore’s face appear on screen at Computex is an eerie experience that can serve as a reminder that AI isn’t perfect yet — thankfully. There’s a certain hint of uncanny valley that’s hard to get rid of. On the other hand, hearing a quote that was said nearly 60 years ago still apply today certainly gives a bit of perspective.

The next few years will show whether Intel can truly keep chasing Moore’s Law and claim that it’s alive and well, and they will also serve to prove whether Gelsinger’s belief in the superiority of the x86 platform will remain. Qualcomm certainly does not agree.

Editors' Recommendations

Monica J. White
Monica is a UK-based freelance writer and self-proclaimed geek. A firm believer in the "PC building is just like expensive…
Nvidia’s new standard crams an RTX 4080 Super in a tiny case
A mini PC sitting in front of the PS5.

In the past couple of years, we have seen desktop class graphics cards not only grow in terms of performance, but also their physical size. This has been a point of concern for enthusiasts who swear by the small form factor (SFF) design. While Nvidia’s lineup of GeForce GPUs come in a range of sizes, higher power and beefier cards mean more challenges for the small form factor industry.

To address the issue, Nvidia has come up with a set of new guidelines for small form factor-ready enthusiast GeForce GPUs, which it shared at Computex 2024. According to the company, these guidelines will be given to GPU third-party board partners and case manufacturers to help make a common standard catering specifically to those who want a compact, yet powerful gaming rig.

Read more
Nvidia’s G-Assist AI assistant actually sounds incredible
Destiny 2 running on the Asus ROG PG42UQ.

Well, no one saw this coming. Nvidia announced an AI game assistant at Computex 2024 that will help you do everything from allocate stat points in a game to set up your PC for the best gaming experience. It may sound like another AI ploy from the AI giant that is Nvidia, but Project G-Assist actually could be really useful.

The headline feature that Nvidia is promoting is that Project G-Assist can help you when you're stuck in a game. Developers can train the model on their game, and then that model can access your prompt, what's visible on screen, and even data from the game. From there, you'd be able to ask questions you'd normally need to look up online. For example, where you should put a stat point, or how to craft a particular item. It's not dissimilar to what we saw Microsoft show off with its Copilot demo at Build earlier this month, where a voice assistant walked a player through Minecraft in real time.

Read more
Nvidia and Microsoft are solving a big problem with Copilot+
The Surface Laptop running local AI models.

When Microsoft announced Copilot+ PCs a few weeks back, one question reigned supreme: Why can't I just run these AI applications on my GPU? At Computex 2024, Nvidia finally provided an answer.

Nvidia and Microsoft are working together on an Application Programming Interface (API) that will allow developers to run their AI-accelerated apps on RTX graphics cards. This includes the various Small Language Models (SLMs) that are part of the Copilot runtime, which are used as the basis for features like Recall and Live Captions.

Read more