Skip to main content

A mysterious Windows 10 .EXE hints subscriptions are coming, but don’t worry yet

windows 10 subscription enterprise home screen 16 9
Image used with permission by copyright holder
When Build 14376 rolled out just days ago, a mysterious file called “UpgradeSubscription.exe” seemingly pointed to the possibility that Microsoft could introduce a paid subscription scheme for Windows 10. After all, there’s no sure bet that Microsoft will continue to hand out free updates over the next ten years, right?

When right-clicking on the file, the Properties window labels the description as “Windows Upgrade to Subscription tool.” There’s nothing else in the Details panel that offers any additional clues as to the file’s main purpose other than the file version, the date it was modified, and its copyright information. The security panel shows that it’s only allowed “Read & Execute” and “Read” permissions for all restricted and unrestricted application packages, and so on. Full permissions are only given to the Trusted Installer.

That said, when the file is executed, absolutely nothing happens. The file in question was actually made public by Ed Bott of ZDNet, who figured out that it’s related to enterprise licensing. Clues left behind in the latest Insider Preview build include a registry value called AllowWindowsSubscription, and references to servicing packages labeled as Microsoft-Client-License-Platform-Upgrade-Subscription-Package.

Wanting to know the story behind this new executable, Bott reached out to Microsoft and received a small statement with no further elaboration.

“The Windows Upgrade to Subscription tool, found in the latest Windows Insider builds, helps to manage certain volume licensing upgrades from Windows 10 Pro Anniversary Update to Windows 10 Enterprise,” the company said. “This binary file is not associated with the free consumer upgrade offering nor is it applicable to consumer Windows editions.”

That seemingly nails the lid closed in regards to Microsoft possibly introducing a subscription service to consumers using Windows 10. What the statement seems to point out is that small businesses running Windows 10 Pro after the Anniversary Update is installed may be able to grab features from the Enterprise version through a subscription.

But why wouldn’t a company just upgrade using a conventional Windows 10 Enterprise license? As Bott points out, there are small companies that just don’t have the size to justify paying for a Windows Enterprise Agreement. The program is meant for organizations with 250 or more devices, that want a single agreement for buying cloud services and software licenses. Thus, perhaps Microsoft plans to offer a simpler, cheaper solution for small businesses in the coming months.

Regardless, for now there’s no indication the new executable is meant to impact the consumer version. That said, we’ll likely hear more news about the executable over the next month – unofficially or officially – before Anniversary Update lands on Windows 10 in the consumer and professional markets in early August.

Editors' Recommendations

Kevin Parrish
Former Digital Trends Contributor
Kevin started taking PCs apart in the 90s when Quake was on the way and his PC lacked the required components. Since then…
More than 60% of PC owners haven’t even heard of Windows 11
One of the wallpapers from the Windows 11 sunset theme.

Microsoft has a big change coming soon in the form of Windows 11, but that doesn't mean word has spread to the masses just yet. According to a survey by Savings.com, 62% of Windows users are unaware of the existence of Windows 11.

Savings.com recently carried out a survey to “gauge awareness and excitement for Windows 11." A total of 1,042 current Windows users were asked about their awarenessof  and eagerness to upgrade to Windows 11.

Read more
I downgraded from Windows 11 to Windows 10, and I don’t plan on going back
A photo of the TikTok app running on a Windows 11 laptop

Microsoft just announced that Windows 11 is around the corner. The rollout is set to begin on October 5, with eligible PCs receiving a notification to upgrade in waves. I've used Windows 11 throughout most of the Insider period, and after downgrading, I plan on sticking with Windows 10 for a while.

Windows 11 has caused some controversy, from the confusing TPM requirement, which left DIY builders in the cold, to the busted PC Health Check app, which made it difficult to see whether your PC could even run Windows 11. Although the direction forward seems clear now, I'm still holding my breath, waiting for Microsoft to iron out the issues with and requirements of Windows 11.

Read more
Windows 10’s update screen will soon tell you if your PC supports Windows 11
Laptop sitting on a desk showing Windows 11's built-in Microsoft Teams experience

Microsoft is making it easier to help you determine if you can run the Windows 11 operating system on your existing PC.  Soon, Windows Update in Windows 10 will show a notification prompt about your system's compatibility with the next-generation operating system.

Spotted by Windows Latest, the newest Windows 10 Insider preview build now has some in-app messaging about Windows 11 in Windows Update. This build is a preview of the incoming Windows 10 21H2 Update, so the feature is just in beta for now. Presumably, this messaging will be more permanent and will roll out to everyone later this year once the 21H2 update is finalized this fall.

Read more