Skip to main content

Nvidia is reportedly ‘worried that it’s missing the boat’

Steam Deck over a pink background.
Jacob Roach / Digital Trends

Nvidia and AMD trade blows when it comes to making some of the best graphics cards, but there’s one area where AMD obliterates Nvidia: gaming handhelds. The booming market of portable gaming PCs largely belongs to AMD right now. However, that might soon change, as it seems that Nvidia is gearing up to ensure that its chips power next-gen handhelds — but there are a few obstacles to consider before such a device can ever be made.

AMD really went all-in on gaming handhelds at just the right time. From the Steam Deck to the Asus ROG Ally, the portable PCs that bridge the gap between a computer and a console are all the rage right now, and they’re almost exclusively powered by AMD APUs. There are a couple of Intel Core Ultra-based handhelds on the way, such as the MSI Claw, but so far, AMD dominates. Nvidia is completely absent, and it’s safe to say it’s missing out on a huge opportunity.

According to Moore’s Law Is Dead, Nvidia recognizes it’s time to change the current narrative. The YouTuber said: “Nvidia is not happy with the fact that AMD has a successful Steam Deck out there, [it] might also have a new PlayStation handheld powered by AMD. At the same time, there are things like the ROG Ally, and really dozens of other handheld gaming Windows devices, all powered by AMD.”

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

With this many gaming handhelds all running on an AMD chip, it almost seemed like Nvidia just wasn’t interested in catering to that part of the market, but Moore’s Law Is Dead disagrees, saying, “Nvidia is worried that it’s missing the boat here.”

Assassin's Creed Mirage on the MSI Claw handheld.
Jacob Roach / Digital Trends

The problem with Nvidia potentially contributing to a gaming handheld is that it can’t do it all on its own. AMD and Intel make their own processors with built-in graphics, but Nvidia doesn’t manufacture x86 CPUs, and obviously, a GPU alone won’t cut it. That leaves Nvidia in a tricky position where it needs not just one partner (such as Asus or MSI to manufacture the device), but two, because another company needs to supply the processor.

Although Intel recently put its rivalry with AMD to rest, it’s hard to imagine AMD and Nvidia teaming up to work on a gaming handheld together. Instead, Moore’s Law Is Dead speculates that we might see Nvidia partner up with Intel to make a premium gaming handheld. “Premium” is certainly the right word to use here because it’s easy to imagine that it’d outperform every other similar device by a landslide. The handheld would have a dedicated GPU as well as a CPU, meaning that the battery life might take a hit, and the console might need one beefy heatsink, but it’d be a powerful mini computer.

Even if the rumor turns out to be true and Nvidia does, one day, make a move on the gaming handheld market, it’s not going to happen anytime soon — Moore’s Law Is Dead made it clear that this is something that might happen years from now. For the time being, AMD has nothing to worry about.

Editors' Recommendations

Monica J. White
Monica is a UK-based freelance writer and self-proclaimed geek. A firm believer in the "PC building is just like expensive…
Nvidia just hinted at AI that can play games for you
A screenshot from Nvidia's G-Assist April Fool's video.

"The future is never far away." That's the comment Nvidia made yesterday on social media about an old April Fool's joke about AI in games.

Here's the context: In 2017, Nvidia made a silly April Fool's joke video about something called GTX G-Assist, a dongle that could add some outlandish AI features to gaming. Then again, what was outlandish in 2017 feels possible seven years later.

Read more
I’m attending the world’s biggest PC show next week. Here’s why I’m so excited
Computex 2024 logo.

Computex will be big this year. Coming off a seismic shift in the world of PCs just a week ago with the introduction of Copilot+, Computex is the perfect place for the rest of the industry to show off what it’s been up to. This year, I’ll be on the ground in Taipei City, Taiwan, and there are some key products I expect to see.

It won’t be long before we have all the juicy details on what AMD, Intel, and Nvidia have been working on, with the show going from June 4 to June 7. There are already plenty of breadcrumbs for what we could see get announced though, so let's get into it.
Intel's answer

Read more
Nvidia ARM laptops may be in the works, and that could change everything
Intel and Nvidia badges on the Asus ROG Zephyrus G16.

Imagine a laptop with an iteration of Nvidia’s ARM-based CPU combined with a powerful RTX graphics card, all enhanced by AI. Years ago, that would have sounded outlandish, but now it seems like it could actually happen.

In a recent interview with Bloomberg, Nvidia CEO Jensen Huang and Dell CEO Michael Dell more or less confirmed that Team Green will enter the AI-PC hype next year.

Read more