Skip to main content

Aston Martin yachts and subs take the British car company’s brand beyond spies

Aston Martin yachts and subs were a hot topic at the Monaco Yacht Show (MYS). Aston Martin still makes amazing automobiles, but the marque is branching out. The brand is now associated with yachts and submarines. This past week, the Aston Martin AM37 yacht, designed and built in collaboration with Quintessence Yachts, made its official debut at MYS. Aston Martin and Triton also presented Neptune, a joint venture concept for a 3-seat personal submarine.

You remember when Aston Martin was most known in the U.S. as the exotic brand for James Bond’s rides, right? Bond needed cars with trunk-mounted flamethrowers, oil slick shooters, machine guns under the front fenders, and more. If the passengers were a threat, he just pushed a red button to blast them through the roof on an ejection seat.

007 ASTON MARTIN DB5

Ultra-luxury superyacht builder Feadship collaborated with Quintessence at the Monaco Yacht Show. Feadship’s used two AM37 prototype yachts as tenders to transport VIP guests on the former company’s “Superyacht Safari” — a guided tour of Feadship superyachts moored in Monaco Bay. We’re impressed at the shrewdness of using ultra cool new yachts to taxi the uber-wealthy to check out even cooler and much larger yachts. The point is well-taken, however, that it’s likely that superyacht owners who can’t find any more ways to spend money on their larger vessels may well be the first market for the sophisticated Aston Martin Quintessence yachts.

Guests who rode on the tenders likely noticed the differences in styling. One AM37 was Diavolo Red with Cream Truffle leather upholstery, and the other was Ocellus Teal with Ivory leather and teak decks. Personalization is a major theme with the AM37. It’s highly unlikely, according to the company, that any two AM37s will be alike unless specifically ordered that way.

It’s noteworthy that the first delivered AM37, built for an unidentified customer in Miami, was ordered with every single item available on the options and accessories list. The customer specified the most powerful AM37S setup, with two 520-horsepower Mercury Racing engines, a champagne cooler, and an item not on the list prior to his ordering it: underwater fluorescent lighting. The color choice for the Miami-bound yacht is Charcoal Lacquer with grey Novasuede, ordered to match his new Aston Martin Vantage AMR road car.

Project Neptune joins “Triton’s diving and operational expertise with Aston Martin’s design, materials, and craftsmanship,” according to the joint press release. A strictly limited edition personal submarine, Neptune will be based on Triton’s existing Low Profile 3-person submarine platform. Aston Martin chief creative officer Marek Reichman told Bloomberg Aston Martin expects Neptune can travel 1,650 feet under water at speeds up to 3.5 miles per hour. Reichman also said the sub will cost about $4 million and require approximately 12 months from order to delivery.

Digital Trends has not seen the option list for either the AM37 or Project Neptune. We rather doubt ejection seats, flamethrowers, and self-operating machine guns are standard accessories. But you can always ask.

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
This AI cloned my voice using just three minutes of audio
acapela group voice cloning ad

There's a scene in Mission Impossible 3 that you might recall. In it, our hero Ethan Hunt (Tom Cruise) tackles the movie's villain, holds him at gunpoint, and forces him to read a bizarre series of sentences aloud.

"The pleasure of Busby's company is what I most enjoy," he reluctantly reads. "He put a tack on Miss Yancy's chair, and she called him a horrible boy. At the end of the month, he was flinging two kittens across the width of the room ..."

Read more
Digital Trends’ Top Tech of CES 2023 Awards
Best of CES 2023 Awards Our Top Tech from the Show Feature

Let there be no doubt: CES isn’t just alive in 2023; it’s thriving. Take one glance at the taxi gridlock outside the Las Vegas Convention Center and it’s evident that two quiet COVID years didn’t kill the world’s desire for an overcrowded in-person tech extravaganza -- they just built up a ravenous demand.

From VR to AI, eVTOLs and QD-OLED, the acronyms were flying and fresh technologies populated every corner of the show floor, and even the parking lot. So naturally, we poked, prodded, and tried on everything we could. They weren’t all revolutionary. But they didn’t have to be. We’ve watched enough waves of “game-changing” technologies that never quite arrive to know that sometimes it’s the little tweaks that really count.

Read more
Digital Trends’ Tech For Change CES 2023 Awards
Digital Trends CES 2023 Tech For Change Award Winners Feature

CES is more than just a neon-drenched show-and-tell session for the world’s biggest tech manufacturers. More and more, it’s also a place where companies showcase innovations that could truly make the world a better place — and at CES 2023, this type of tech was on full display. We saw everything from accessibility-minded PS5 controllers to pedal-powered smart desks. But of all the amazing innovations on display this year, these three impressed us the most:

Samsung's Relumino Mode
Across the globe, roughly 300 million people suffer from moderate to severe vision loss, and generally speaking, most TVs don’t take that into account. So in an effort to make television more accessible and enjoyable for those millions of people suffering from impaired vision, Samsung is adding a new picture mode to many of its new TVs.
[CES 2023] Relumino Mode: Innovation for every need | Samsung
Relumino Mode, as it’s called, works by adding a bunch of different visual filters to the picture simultaneously. Outlines of people and objects on screen are highlighted, the contrast and brightness of the overall picture are cranked up, and extra sharpness is applied to everything. The resulting video would likely look strange to people with normal vision, but for folks with low vision, it should look clearer and closer to "normal" than it otherwise would.
Excitingly, since Relumino Mode is ultimately just a clever software trick, this technology could theoretically be pushed out via a software update and installed on millions of existing Samsung TVs -- not just new and recently purchased ones.

Read more