Skip to main content

Automaker Ford Gets Behind Driving While Texting Ban

Ford Sync SystemAnyone who has spent any time on roadways in the last several years has no doubt witnessed several near misses caused by drivers distracted by trying to use text messaging on their mobile phones or respond to email using a mobile device—and, unfortunately, many of us have also witnessed or been victims of outright accidents caused by “texting while driving.” Last July, New York Senator Charles Schumer and Congresswoman Carolyn McCarthy (both Democrats) introduced legislation that would ban texting and emailing while driving. Verizon Wireless quickly jumped on board, declaring their support for the plan, and now Ford Motor Company has became the first automaker to support a ban on driving while texting.

“Ford supports a ban on hand-held text messaging while driving—and we endorse the legislation introduced by Senator Charles E. Schumer and Rep. Carolyn McCarthy that would encourage a more rapid transition to hands-free and voice activated technologies,” said Ford’s group VP for sustainability, environment, and safety engineering Sue Cischke, in a statement. “This legislative approach addresses a nationwide problem we can all agree is necessary to improve safety.”

A recent study from the Virginia Tech Transportation Institute count that texting using a mobile phone keypad puts a driver at a 23 times greater risk of a crash than a driver who isn’t texting.

Ford also used the opportunity of endorsing a ban on driving while texting to promote its own in-car Sync technology—powered by Microsoft, of course—that enables users to have text messages read to them, as well as operate their cell phones using voice commands. Although the Sync system does arguably create as much distraction for a driver as using a phone, the hands-free nature of the technology at least keeps their hands on the wheel.

No other automakers have announced support for a ban on driving while texting; similarly, Verizon Wireless remains the only mobile operator supporting the legislation.

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
This AI cloned my voice using just three minutes of audio
acapela group voice cloning ad

There's a scene in Mission Impossible 3 that you might recall. In it, our hero Ethan Hunt (Tom Cruise) tackles the movie's villain, holds him at gunpoint, and forces him to read a bizarre series of sentences aloud.

"The pleasure of Busby's company is what I most enjoy," he reluctantly reads. "He put a tack on Miss Yancy's chair, and she called him a horrible boy. At the end of the month, he was flinging two kittens across the width of the room ..."

Read more
Digital Trends’ Top Tech of CES 2023 Awards
Best of CES 2023 Awards Our Top Tech from the Show Feature

Let there be no doubt: CES isn’t just alive in 2023; it’s thriving. Take one glance at the taxi gridlock outside the Las Vegas Convention Center and it’s evident that two quiet COVID years didn’t kill the world’s desire for an overcrowded in-person tech extravaganza -- they just built up a ravenous demand.

From VR to AI, eVTOLs and QD-OLED, the acronyms were flying and fresh technologies populated every corner of the show floor, and even the parking lot. So naturally, we poked, prodded, and tried on everything we could. They weren’t all revolutionary. But they didn’t have to be. We’ve watched enough waves of “game-changing” technologies that never quite arrive to know that sometimes it’s the little tweaks that really count.

Read more
Digital Trends’ Tech For Change CES 2023 Awards
Digital Trends CES 2023 Tech For Change Award Winners Feature

CES is more than just a neon-drenched show-and-tell session for the world’s biggest tech manufacturers. More and more, it’s also a place where companies showcase innovations that could truly make the world a better place — and at CES 2023, this type of tech was on full display. We saw everything from accessibility-minded PS5 controllers to pedal-powered smart desks. But of all the amazing innovations on display this year, these three impressed us the most:

Samsung's Relumino Mode
Across the globe, roughly 300 million people suffer from moderate to severe vision loss, and generally speaking, most TVs don’t take that into account. So in an effort to make television more accessible and enjoyable for those millions of people suffering from impaired vision, Samsung is adding a new picture mode to many of its new TVs.
[CES 2023] Relumino Mode: Innovation for every need | Samsung
Relumino Mode, as it’s called, works by adding a bunch of different visual filters to the picture simultaneously. Outlines of people and objects on screen are highlighted, the contrast and brightness of the overall picture are cranked up, and extra sharpness is applied to everything. The resulting video would likely look strange to people with normal vision, but for folks with low vision, it should look clearer and closer to "normal" than it otherwise would.
Excitingly, since Relumino Mode is ultimately just a clever software trick, this technology could theoretically be pushed out via a software update and installed on millions of existing Samsung TVs -- not just new and recently purchased ones.

Read more