Skip to main content

Emirates’ new luxury first-class offering is a suite in the sky

Let’s face it, traveling in coach is never much fun. Being wedged into your seat as the one in front reclines into your lap is bad enough, but then you have to somehow find a comfy position so you can enjoy a little shut-eye. And of course, just as you start nodding off, the passenger behind usually discovers a fun game on their seat-back display that requires them to hit the screen a lot, sending the vibrations through the seat, through your skull, and into the center of your brain. The part that controls sleep, usually.

Of course, the answer is to have enough spare cash knocking around that you can afford a better seat, one with enough space around it that you can stretch out your arms without accidentally punching your neighbor in the head.

Emirates is going above and beyond what you might expect when it comes to accommodating passengers flying first class on its aircraft, this weekend unveiling what it describes as a “game-changing” private suite with design features “inspired by the Mercedes-Benz S-Class.”

Shown off at the Dubai Air Show, the luxurious fully enclosed cabins are coming to its new fleet of Boeing 777 jets going into service in December 2017. Each one offers up to 40 square feet of personal space, and is surely the closest thing you’ll get to a private-jet experience while traveling on an aircraft with hundreds of other people.

According to Emirates, the collaboration with Mercedes-Benz “inspired several design details in the private suite including the soft leather seating, high-tech control panels, and mood lighting.”

While the seat reclines into a fully flat bed using a wireless controller, intriguingly it can also be placed in what Emirates describes as a “zero-gravity” position that’s been “inspired by NASA technology, giving a feeling of relaxation and weightlessness.” As long as the airline’s “zero gravity” isn’t anything like flying into an air pocket, you’ll be just fine.

Everyone who forks out for one of these cabins is promised a window view, though this does beg the question, “Where’s the window if your suite is down the middle of the plane?” Well, in that case, you’ll have a virtual window that offers a real-time view of the passing world via external cameras.

You can request service via a video-call function, and enjoy exploring 2,500 channels of on-demand entertainment on a 32-inch HD TV screen — or you can stream content to your own device. The entertainment experience includes audio delivered by Bowers & Wilkins noise canceling E1 headphones created exclusively for Emirates.

Commenting on the new design, Sir Tim Clark, president of Emirates Airline, noted that the carrier has gradually worked to improve the design of its private suite over the years, a concept it pioneered in 2003.

“We are very excited about our new fully enclosed suite, which is a real game-changer in terms of privacy, comfort, and thoughtful luxury,” Clark said.

No, the suites don’t come cheap. Beginning on routes between Dubai and the Swiss city of Geneva in the coming weeks, a first-class return flight in mid-January will costs around $7,700, about 1o times that of an economy seat.

If luxury plane seats are currently out of reach for you, then check out DT’s tips for easing yourself through a challenging long-haul flight back in coach.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
This AI cloned my voice using just three minutes of audio
acapela group voice cloning ad

There's a scene in Mission Impossible 3 that you might recall. In it, our hero Ethan Hunt (Tom Cruise) tackles the movie's villain, holds him at gunpoint, and forces him to read a bizarre series of sentences aloud.

"The pleasure of Busby's company is what I most enjoy," he reluctantly reads. "He put a tack on Miss Yancy's chair, and she called him a horrible boy. At the end of the month, he was flinging two kittens across the width of the room ..."

Read more
Digital Trends’ Top Tech of CES 2023 Awards
Best of CES 2023 Awards Our Top Tech from the Show Feature

Let there be no doubt: CES isn’t just alive in 2023; it’s thriving. Take one glance at the taxi gridlock outside the Las Vegas Convention Center and it’s evident that two quiet COVID years didn’t kill the world’s desire for an overcrowded in-person tech extravaganza -- they just built up a ravenous demand.

From VR to AI, eVTOLs and QD-OLED, the acronyms were flying and fresh technologies populated every corner of the show floor, and even the parking lot. So naturally, we poked, prodded, and tried on everything we could. They weren’t all revolutionary. But they didn’t have to be. We’ve watched enough waves of “game-changing” technologies that never quite arrive to know that sometimes it’s the little tweaks that really count.

Read more
Digital Trends’ Tech For Change CES 2023 Awards
Digital Trends CES 2023 Tech For Change Award Winners Feature

CES is more than just a neon-drenched show-and-tell session for the world’s biggest tech manufacturers. More and more, it’s also a place where companies showcase innovations that could truly make the world a better place — and at CES 2023, this type of tech was on full display. We saw everything from accessibility-minded PS5 controllers to pedal-powered smart desks. But of all the amazing innovations on display this year, these three impressed us the most:

Samsung's Relumino Mode
Across the globe, roughly 300 million people suffer from moderate to severe vision loss, and generally speaking, most TVs don’t take that into account. So in an effort to make television more accessible and enjoyable for those millions of people suffering from impaired vision, Samsung is adding a new picture mode to many of its new TVs.
[CES 2023] Relumino Mode: Innovation for every need | Samsung
Relumino Mode, as it’s called, works by adding a bunch of different visual filters to the picture simultaneously. Outlines of people and objects on screen are highlighted, the contrast and brightness of the overall picture are cranked up, and extra sharpness is applied to everything. The resulting video would likely look strange to people with normal vision, but for folks with low vision, it should look clearer and closer to "normal" than it otherwise would.
Excitingly, since Relumino Mode is ultimately just a clever software trick, this technology could theoretically be pushed out via a software update and installed on millions of existing Samsung TVs -- not just new and recently purchased ones.

Read more