Skip to main content

Toyota just invested $394M in a secretive startup that makes flying taxis

Numerous electric-powered flying taxis whizzing about over busy cities may sound like the stuff of sci-fi, but a number of significant players are working hard to make it a reality.

Take Toyota. The Japanese car giant has just pumped a hefty $394 million into Joby Aviation, a California-based company developing an all-electric vertical take-off and landing (eVTOL) aircraft for fast, quiet, and affordable air transportation services.

The automaker will also share its expertise in manufacturing, quality, and cost controls to support the development and production of Joby’s flying taxi, versions of which it has been working on for a decade.

Toyota’s financial backing is part of a bigger cash boost for Joby that came in a recent funding round worth $590 million, bringing Joby’s total funding to date to an impressive $720 million.

Joby Aviation

“We are building a new system for transportation to transform your daily life, at greater safety and, in time, at a similar cost to driving,” JoeBen Bevirt, Joby’s founder and CEO, said in a release. “This collaboration with Toyota represents an unprecedented commitment of money and resources for us and this new industry from one of the world’s leading automakers.”

Joby’s piloted five-seat aircraft switches to wing-borne forward flight after taking off vertically using multiple rotors. It can reach 200 mph and fly around 150 miles on a single charge. Joby says the vehicle is “100 times quieter than conventional aircraft during takeoff and landing,” and “near-silent” when flying overhead.

Toyota president and CEO Akio Toyoda described air transportation as a “long-term goal” for his company, adding, “As we take up the challenge of air transportation together with Joby, an innovator in the emerging eVTOL space, we tap the potential to revolutionize future transportation and life.”

News of the massive cash injection comes just a week after Korean car giant Hyundai unveiled the S-A1, a flying taxi it is building in partnership with Uber. Other firms around the world are also working on similar designs in what could be a lucrative market for those that can make it happen.

But current challenges include persuading regulators of the safety of the flying machines, as well as the safety of the airspace in which they fly. Their environmental impact in areas such as noise will also be a consideration. The Federal Aviation Administration is already nervous enough about much smaller drones flying over urban areas, so it’s likely to be a while before it gives the green light to the kind of service Joby Aviation and others are proposing.

Still, with continued backing from big companies and proper planning, the sight of taxis flying overhead could one day become a reality.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Digital Trends’ Top Tech of CES 2023 Awards
Best of CES 2023 Awards Our Top Tech from the Show Feature

Let there be no doubt: CES isn’t just alive in 2023; it’s thriving. Take one glance at the taxi gridlock outside the Las Vegas Convention Center and it’s evident that two quiet COVID years didn’t kill the world’s desire for an overcrowded in-person tech extravaganza -- they just built up a ravenous demand.

From VR to AI, eVTOLs and QD-OLED, the acronyms were flying and fresh technologies populated every corner of the show floor, and even the parking lot. So naturally, we poked, prodded, and tried on everything we could. They weren’t all revolutionary. But they didn’t have to be. We’ve watched enough waves of “game-changing” technologies that never quite arrive to know that sometimes it’s the little tweaks that really count.

Read more
Digital Trends’ Tech For Change CES 2023 Awards
Digital Trends CES 2023 Tech For Change Award Winners Feature

CES is more than just a neon-drenched show-and-tell session for the world’s biggest tech manufacturers. More and more, it’s also a place where companies showcase innovations that could truly make the world a better place — and at CES 2023, this type of tech was on full display. We saw everything from accessibility-minded PS5 controllers to pedal-powered smart desks. But of all the amazing innovations on display this year, these three impressed us the most:

Samsung's Relumino Mode
Across the globe, roughly 300 million people suffer from moderate to severe vision loss, and generally speaking, most TVs don’t take that into account. So in an effort to make television more accessible and enjoyable for those millions of people suffering from impaired vision, Samsung is adding a new picture mode to many of its new TVs.
[CES 2023] Relumino Mode: Innovation for every need | Samsung
Relumino Mode, as it’s called, works by adding a bunch of different visual filters to the picture simultaneously. Outlines of people and objects on screen are highlighted, the contrast and brightness of the overall picture are cranked up, and extra sharpness is applied to everything. The resulting video would likely look strange to people with normal vision, but for folks with low vision, it should look clearer and closer to "normal" than it otherwise would.
Excitingly, since Relumino Mode is ultimately just a clever software trick, this technology could theoretically be pushed out via a software update and installed on millions of existing Samsung TVs -- not just new and recently purchased ones.

Read more
AI turned Breaking Bad into an anime — and it’s terrifying
Split image of Breaking Bad anime characters.

These days, it seems like there's nothing AI programs can't do. Thanks to advancements in artificial intelligence, deepfakes have done digital "face-offs" with Hollywood celebrities in films and TV shows, VFX artists can de-age actors almost instantly, and ChatGPT has learned how to write big-budget screenplays in the blink of an eye. Pretty soon, AI will probably decide who wins at the Oscars.

Within the past year, AI has also been used to generate beautiful works of art in seconds, creating a viral new trend and causing a boon for fan artists everywhere. TikTok user @cyborgism recently broke the internet by posting a clip featuring many AI-generated pictures of Breaking Bad. The theme here is that the characters are depicted as anime characters straight out of the 1980s, and the result is concerning to say the least. Depending on your viewpoint, Breaking Bad AI (my unofficial name for it) shows how technology can either threaten the integrity of original works of art or nurture artistic expression.
What if AI created Breaking Bad as a 1980s anime?
Playing over Metro Boomin's rap remix of the famous "I am the one who knocks" monologue, the video features images of the cast that range from shockingly realistic to full-on exaggerated. The clip currently has over 65,000 likes on TikTok alone, and many other users have shared their thoughts on the art. One user wrote, "Regardless of the repercussions on the entertainment industry, I can't wait for AI to be advanced enough to animate the whole show like this."

Read more