Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Best Sony TV Black Friday Deals: Sales to shop now

Though Black Friday’s over for another year, we’re still feeling excited at the Sony TV Black Friday deals going on right now. A well-respected brand for good reason, Sony makes some of the best TVs around — but they’re rarely discounted. That changes during the Black Friday deals season with some great discounts going on. That’s why we’re focusing on Sony TVs here, so you can save big. With many retailers discounting the brand, read on while we take you through all the best deals out there on Sony TVs. Whether you’re looking for something budget-friendly or a Sony TV to add to your home theater setup, there’s a deal here for you.

Sony X80K Series 4K Google TV — From $450

The Sony 50-inch X80K LED 4K Smart TV against a white background.
Sony

Sony makes some solid budget-friendly TVs for a name brand, and the X80K Series 4K television is a reasonably priced smart TV available in a wide array of different sizes. This set runs on the Google TV software platform, so you’ve got access to all of the top streaming apps and content libraries along with the Google Assistant AI built right in. That allows you to control the TV using voice commands (via the voice remote) and sync it up with other Google smart devices like a Nest smart speaker or hub. The X80K Series 4K TV sports some other Sony touches as well, including support for Dolby Vision HDR and Dolby Atmos sound, 4K X-Reality PRO that upscales legacy content for a 4K display, Triluminous Pro for a wider color spectrum, Motionflow XR for a blur-free picture, and exclusive picture-enhancing features for PlayStation.

The Sony X80K Series 4K Google TV is available in a wide array of sizes from 43 inches to 85 inches, making it a good (and affordable) choice for just about any room. All of them are on sale right now with early Black Friday prices starting as low as $450.

Sony 55-inch X75K Series 4K Google TV — $480, was $550

An angled shot of the 65-inch Sony X75K 4K TV.
Image used with permission by copyright holder

If a 55-inch TV is what you’re after but you want something a bit cheaper than the Sony X80K 4K TV, check out the Sony X75K Series. These two UHD Google TVs are very similar, with the X75K being last year’s model and the X80K featuring some relatively minor updates. The Sony X75K is still a very solid 4K television, though, not to mention a great value while it’s still in stock (TV makers tend to update these things yearly, with older models disappearing from shelves pretty quickly afterward). Its Google TV software gives you voice control and smart home integration via Google Assistant, while Sony’s 4K Processor X1, 4K X-Reality PRO, and Motionflow XR deliver a clear and smooth Ultra HD image with good motion handling. It lacks the Triluminous Pro feature found on the newer X80K Series, resulting in slightly less color accuracy, but considering its much lower price, that’s a sacrifice that you may be willing to make.

The 55-inch Sony X75K Series 4K Google TV is on sale right now for $480, giving you a discount of $70 and making this one $100 cheaper than the 55-inch Sony X80K Series model. Want to go bigger? The 65-inch Sony X75K is also on sale for $580 ($120 off), which is $120 less than the comparable X80K Series.

Sony Bravia XR A80K 4K OLED Google TV — From $1,300

A Sony A80K 4K OLED TV sits on a table with an ocean in the background.
Image used with permission by copyright holder

More dedicated home theater enthusiasts should consider upgrading to an OLED TV like the Sony Bravia XR A80K Series. OLED, short for organic light-emitting diode, features self-lit pixels rather than traditional backlighting, which results in a gorgeous picture with the deeper contrast than you’ll find on even a QLED TV. In layman’s terms, black will actually look black and not gray, because parts of the panel can be completely unlit while other parts are showing a picture. The Bravia XR A80K can also upscale your older content to look better than ever before (something Sony TVs are known for doing quite well), and Bravia TVs also feature exclusive enhancements when hooked up to a PlayStation 5, making this a great TV for gaming. Other nice features to see include HDMI 2.1 ports and a 120Hz refresh rate, and although it’s a Google TV, the Bravia XR A80K also has Alexa built in if you prefer Amazon’s smart helper over Google Assistant.

Sony 65-inch Bravia XR A90J 4K OLED Google TV — $2,500, was $2,800

Sony Bravia XR A90J 4K OLED TV with a first-person shooter video game on the display next to a PlayStation 5.
Riley Young / Digital Trends

There’s no denying that OLED televisions can get expensive, but if you’re a die-hard cinephile and you want the cream of the crop, then the Sony Bravia XR A90J 4K HDR OLED TV is up there. Along with its stunning 4K OLED display, this TV features Sony’s Cognitive Processor XR to deliver a stunningly realistic picture, as noted in our review. Other novel technologies include XR OLED Contrast Pro and XR Triluminous Pro Color, which work together to deliver color depth and dynamic contrast that no LED or QLED panel can rival. And, of course, XR 4K Upscaling ensures that your older non-4K media will still look beautiful. HDMI 2.1 ports, a 120Hz refresh rate, and PS5-exclusive features mean that your games will look great, too, while support for modern HDR formats including Dolby Vision let you get the most out of modern HDR content. The Sony Bravia XR A90J 4K OLED TV pretty much has it all, and while it’s not cheap, early Sony TV Black Friday deals take a nice chunk off its sticker price.

Editors' Recommendations

Lucas Coll
Deals and News Writer
Lucas Coll has been a freelance writer for almost a decade and has penned articles on tech, video games, travel, cars, and…
Best PlayStation deals: PS5, controllers, headsets on sale
PS5 and DualSense art.

With the latest iteration of the Sony PlayStation 5 out, the Slim version now is the perfect time to pick yourself up the PS5, especially if you're coming over from the older PS4. There are some good deals floating about, and while things are slowly building up for Prime Day in a couple of weeks, we're slowly starting to see more and more deals coming up. So, be sure to also check out our roundup of our favorite PS5 game deals, as well as some great gaming console deals if you want to pick up one of the other consoles potentially.
Sony PlayStation 5 Marvel’s Spider-Man 2 bundle — $509, was $600

If you’re looking to get your hands on a PlayStation 5 console with a game to get you going, try this bundle with Marvel’s Spider-Man 2. This console features the PlayStation 5’s slim design, yet still has 1TB of solid state storage built in. It also comes with one DualSense Wireless Controller, and of course, a digital voucher for Marvel’s Spider-Man 2.

Read more
Best headphone deals: AirPods, Sony, Sennheiser and more
Beats Studio Pro sitting on travel case.

A new set of headphones can be just the right way to go about breaking in a new TV, laptop, phone, or other device. If you’re looking for some specific headphone brands you should check out all of the best Beats headphone deals, best AirPods deals, best Bose headphone deals, and best Sony headphone deals. But if you want the best headphone deals of all kinds you’ve come to the right place, as we’ve scoured the internet and rounded them all up below. One of the best AirPods Max deals we’ve seen is going on right now, and there are ample savings available on models from brands like JBL, Sennheiser, Sony, and Bose. Reading onward you’ll find some serious discounts on popular headphone models, and if you’re looking for some cool devices to pair them with you can also shop TV deals, gaming console deals, phone deals, and tablet deals.
Apple AirPods 2 -- $89, was $129

Apple has long been known for making premium tech products that please the eye aesthetically and produce a simple yet impactful user experience. This is true of the Apple AirPods 2, which, despite being a few years removed from their original release, still hold up as a great set of wireless earbuds. Just like their newer iteration, the Apple AirPods 3, the AirPods 2 produce high quality audio that pack a punch whether you’re playing games, listening to music, watching movies, or relaxing with a podcast. It has an H1 chip that delivers a stable wireless connection, and manages to produce high-quality sound far better than many other wireless headphones. Battery life is about as good as it gets, with the AirPods 2 offering up to five hours of listening time on one charge, and more than 24 hours with the included charging case.

Read more
Sony’s gorgeous 65-inch Bravia XR TV has a $200 discount today
Sony X90L Review

Sony TV deals are always popular because who wouldn't want to enjoy savings when purchasing a screen by one of the best TV brands? Here's an offer that will be hard to refuse if you're in the market for a premium upgrade for your home theater setup -- a $200 discount from Best Buy on the 65-inch Sony Bravia XR X90L 4K TV, which lowers its price to $1,100 from $1,300 originally. It's still not cheap, but that's an excellent price for a TV of this caliber. You need to hurry with the transaction though, as we don't know when the bargain will end.

Why you should buy the 65-inch Sony Bravia XR X90L 4K TV
The 65-inch Sony Bravia XR X90L 4K TV features 4K Ultra HD resolution for extremely sharp details, enabled by the brand's Cognitive Processor XR. Sony's XR Triluminos Pro enhances the TV's colors to make images look even more lifelike, and XR Motion Clarity reduces the blur in scenes with fast movements. All of these technologies combine for an impressive cinematic experience in the comfort of your own home, though you may want to consult our guide on how to figure out what size TV you should buy to make sure that you have enough space for the 65-inch Sony Bravia XR X90L 4K TV.

Read more