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CD Projekt Red isn’t slowing down, for better or worse

The past year-and-a-half havs not been kind to Polish developer CD Projekt Red. The studio — part of CD Projekt Group, a company that also owns the online games marketplace GOG — faced enormous criticism with the release of Cyberpunk 2077 and has since been busy fixing the game. In the time since, the studio has faced setback after setback, with its announcements leaning more toward a project being delayed rather than good news for fans.

Outwardly though, the company is appearing to shake off the dust of Cyberpunk 2077. While its short-term ambitions are pointed exclusively at past releases, the studio has future plans. It’s looking forward — and in a big way. A recent earnings report from the company revealed that it’s working on numerous unannounced projects, one of which is being co-developed by another studio, The Molasses Flood, and will be based on one of CD Projekt Red’s franchises.

Flooding the pipeline

CD Projekt Red’s current content plans seek to reinforce what the studio already has out there. Cyberpunk 2077 recently received a current-gen update and will get its first major story expansion next year. The Witcher 3: Wild Hunt is also set to get its own current-gen update, though its release date has been postponed indefinitely following CD Projekt Red’s decision to bring development in-house.

The Polish studio also has a sequel to The Witcher 3 in the works. The game doesn’t have a title yet and was only teased with a screenshot showing a Witcher’s talisman half-buried beneath the snow, but it was enough to intrigue fans. The Witcher franchise is massively popular, and a sequel that follows The Witcher 3, which felt like a conclusion of longtime protagonist Geralt’s story, has a lot to live up to.

Let’s be clear here: CD Projekt Red can’t afford another Cyberpunk 2077, especially in regard to a new Witcher title. Goodwill toward the studio is already at an all-time low because of Cyberpunk and a botched release for a new Witcher game would send any consumer faith crashing into the ground.

A talisman depicting a dog with glowing red eyes lays in the snow.
A new entry in the Witcher franchise is in development at CD Projekt Red. Image used with permission by copyright holder

It’s somewhat baffling that on top of those projects (as well as a new single-player Gwent spinoff), CD Projekt Red has even more games in the works. According to the company’s latest investors report, it’s currently doing “conceptual and research work on unannounced projects” and has another unannounced game in development at The Molasses Flood.

Here’s a quick recap if you haven’t heard of The Molasses Flood before: It’s a small studio based in Boston that’s owned by CD Projekt Group. Founded in 2014, The Molasses Flood has only developed two games. Its third will be a new entry in one of CD Projekt Red’s franchises.

While it’s not clear how many unannounced projects CD Projekt Red is internally developing, today’s investor relations call makes it sound like a studio spread thin. Of course, sometimes investors need to hear the right things. It’s entirely possible that the studio is toying with some smaller ideas — another free DLC for Cyberpunk 2077 or something on a similar scale — and passing that off as “conceptual and research work” for an unannounced project.

If that’s not the case and the studio really does have more large-scale projects in the works, it’s fair to ask if the studio has its focus set on the right spots. It’s good for CD Projekt Red to move forward; it can’t be held up by Cyberpunk 2077 forever. But its next thing has to be enormous, and so far, its next thing is a sequel to The Witcher 3. Fans can only hope that project is getting all of the attention and resources it needs, and that CD Projekt Red isn’t being spread thin.

Otto Kratky
Former Digital Trends Contributor
Otto Kratky is a freelance writer with many homes. You can find his work at Digital Trends, GameSpot, and Gamepur. If he's…
The Witcher 3’s current-gen port has been delayed yet again
Geralt looks at a tower in the distance in The Witcher 3.

CD Projekt Red has announced that its current-gen port of The Witcher 3: The Wild Hunt will not be releasing any time soon. In a post on the game's Twitter account, the developer said that the game's port, which was supposed to come out during the second fiscal quarter of this year, has been postponed "until further notice." The game had earlier been delayed to this year.

https://twitter.com/witchergame/status/1514285274553008135

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The Witcher reveal repeats Cyberpunk 2077’s biggest mistake
A player points a gun at a cyborg in Cyberpunk 2077's reveal trailer.

On March 21, CD Projekt Red confirmed a new The Witcher game while revealing a new Unreal Engine 5 partnership with Epic Games. Shortly after that announcement, CD Projekt Red's Global PR Director Radek Grabowski had to clarify some crucial details about this new game and the Epic Games partnership in a tweet:
https://twitter.com/gamebowski/status/1506022957591797760
While this tweet clarifies the biggest misconceptions about CD Projekt Red's The Witcher announcement, it also highlights that the developer announced this game way too early and vaguely. CD Projekt Red is already losing control of some of the discourse around the game and risks repeating one of the biggest mistakes of Cyberpunk 2077's development and marketing: Overpromising.
Cyberpunk 2077's big mistake
CD Projekt Red announced Cyberpunk 2077 in May 2012 at a press conference. At the time, the developer promised features like a "gripping non-linear story filled with life and detail" and a variety of character classes, weapons, upgrades, implants, and more to choose from. It said the game would "set [a] new standard in the futuristic RPG genre with an exceptional gaming experience."
Cyberpunk 2077 would not release until December 2020, over eight years later. But in the meantime, CD Projekt Red continued to tease the title with trailers and interviews, highlighting the game's ambitious scope and vision. CD Projekt Red developers hyped up how the main story and sidequests intertwined, how the game would feature multiplayer, how cops would be very reactive, and more. Although the game looked and sounded very impressive prior to its release, many of these features and promises were either missing or half-baked in their implementation into Cyberpunk 2077.
Cyberpunk 2077 Teaser Trailer
For eight years, an RPG that was supposed to change the genre forever was promised, but in the end, all we got was a fairly standard open-world RPG with a bevy of technical problems at release. The massive backlash happened because people were so excited for Cyberpunk 2077, partly because CD Projekt Red hyped up all of these ambitious features over eight years.
The reality is that game development is an arduous journey that doesn't always go according to plan. Designs change, features are cut, and sometimes the finished product just doesn't come together. CD Projekt Red probably never meant to lie to its fans, but priorities and development timelines shifted and what the developer ultimately delivered with Cyberpunk 2077 wasn't up to snuff.
As CD Projekt Red made the mistake of announcing Cyberpunk 2077 too early and overpromising, I thought the studio would what to share more details on its next game until it was close to release. That was not the case. 
Initial Confirmation
CD Projekt Red was not willing to share a development time frame or release window as part of The Witcher announcement, so it's likely that this game is still several years away. Although the developer didn't reveal many details at this time, announcing the next The Witcher game so early gives s the Polish studio plenty of time to do so. For example, the game's director is already promising that there will be no crunch during the development of this game, something people may hold him accountable for as stories about the game's development emerge. CD Projekt Red must be cautious about what it shares about this new game before launch if it doesn't want another PR disaster, and it already seems to be getting a bit out of hand.  
Grabowski's tweet indicates that there are already some misconceptions about the game. That will likely exponentially worsen as CD Projekt Red continues to tease this title in job listings, interviews, and trailers. It's a dangerous approach, so why did the developer make this "initial confirmation" happen so early? There are several reasons why this could be the case. First off, most of this announcement was focused on CD Projekt Red's partnership with Epic Games and the use of Unreal Engine 5, and the developer wanted to confirm the first game that will be part of this partnership to make it more exciting for fans. 

Meanwhile, CD Projekt Red is still recovering from the backlash toward Cyberpunk 2077's rocky launch. Announcing a follow-up title to The Witcher 3: Wild Hunt now not only restores a little bit of goodwill with fans and investors but will also attract some Unreal Engine-experienced developers who might be nervous to come to CD Projekt Red following Cyberpunk 2077. 2022 has been a year of anticlimatic and purposefully vague game announcements. CD Projekt Red's The Witcher announcement is simply the latest one to be part of this trend, but it's also one of the most worrying because this developer has made this mistake before.  
While CD Projekt Red felt pressured to confirm this game early, they need to be very careful if they don't want to repeat the mistakes of Cyberpunk 2077. The best course of action for CD Projekt Red to take now is to stay completely silent until it has a clear idea of what the finished game will entail. If that isn't the case, this could all be building to disappointment in the year 2030. 

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A new The Witcher game is in development at CD Projekt Red
A talisman depicting a dog with glowing red eyes lays in the snow.

In a surprise post on the franchise's website, CD Projekt Red announced that it is currently developing a new game based on The Witcher, one that isn't a spinoff focusing on Gwent.

https://twitter.com/witchergame/status/1505945110722326529

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