Skip to main content

No Pre-Christmas Wii Ads in UK

No Pre-Christmas Wii Ads in UKUK television viewers will notice something missing in the run up to Christmas shopping. That’s because Nintendo has decided to pull its advertising forthe popular Wii console.   Why? After all, this should be the busiest time of the year, as kids and adults turn in the wish lists – and the odds are thata Wii will be on many of them.   But Wiis are in short supply in the UK. As soon as any store gets a few in they’re snapped up, leaving a lot of frustrated parents and relatives.  The company considers that temporarily pulling its advertising is a responsible move. A Nintendo spokesman told Marketing Week,   "We have beenrunning the campaign all year, but we want to take a responsible stance this Christmas and not fuel demand."   Where people can buy a Wii – there are a number on eBay, for instance – the prices have rocketed far above retail.

Topics
Digital Trends Staff
Digital Trends has a simple mission: to help readers easily understand how tech affects the way they live. We are your…
Xbox Game Pass kicks off 2024 by adding an all-time great remake
Mr.X pulling open a door in Resident Evil 2.

The new year has just begun, and Microsoft has announced the first group of games coming to Xbox Game Pass this year. Throughout the first half of January, Microsoft's game subscription service is set to receive eight new games. Most notably, Capcom's excellent Resident Evil 2 remake from 2019 joins Xbox Game Pass on January 16.

First released nearly five years ago on January 25, 2019, Resident Evil 2 set a new standard for horror remakes. It completely reimagined the original fixed-camera PlayStation 1 horror game as a tense third-person shooter with an intimate over-the-shoulder camera, while still retaining the core elements that made the original great. The influence of Resident Evil 2's remake can be felt not just in subsequent Resident Evil games, but in titles from other developers, like Alan Wake 2, Dead Space, and the upcoming Alone in the Dark remake.

Read more
The biggest gaming news of 2023: Insomniac leak, GTA 6 reveal, and more
Lucia and her partner rob a store in GTA 6.

2023 was a roller coaster for the video games industry. On the software side, it was a historic year for new releases. We got everything from big success stories like Baldur's Gate 3 and The Legend of Zelda: Tears of the Kingdom to memorable indies in Venba and Chants of Sennaar. But from the business side, 2023 was a lot more tumultuous. While some notable studio acquisitions and game announcements happened, thousands of developers were laid off, entire studios were shut down or hacked, and the provider of one of the most popular game engines landed in hot water after trying to roll out a controversial change.

The most notable gaming news stories of 2023 run the gamut from genuinely exciting to thoroughly disappointed. That speaks to a video game industry bound to head into an odd 2024 that lacks the known quantity bombshells of this year and continues to reel from layoffs. In last year's iteration of this article, my editor said that the 2020s are shaping up to be "the most pivotal decade in gaming history when all is said and done." If this year is anything to go by, that will almost certainly be true. These were the gaming stories that defined 2023, for better and much worse.
The Wii U and 3DS eShops shut down

Read more
This Christmas, Forspoken deserves a bit of your holiday good will
Frey in Square Enix's Forspoken.

Each year, the holidays are a time for reflection. I’ve been looking back at all of the articles I’ve written and the games I played the most as a result. When looking at my PlayStation Wrap-Up 2023 results, I was surprised that Luminous Productions and Square Enix’s controversial magic RPG Forspoken was among my most played PS5 games. Fittingly enough, Forspoken takes place during Christmastime, as that’s when Ella Balinska's Frey is whisked away to the world of Athia in an Alice in Wonderland-like manner.

The revelation has me reflecting on my time spent playing Forspoken and the frustrating discourse surrounding its release earlier this year. It was initially derided and heralded as one of the year’s worst games by many Scrooges, an opinion I never fully agreed with.

Read more