The addition of HBO Now to Roku closes a sort of cord cutter loop as the app is now available on all the most popular stand-alone streaming media devices, including Amazon Fire TV and Fire TV stick, the existing and future Apple TV, Chromecast, and Android TV devices. And with that, we’re sure gaming console owners hope the Xbox One and PlayStation 4 will be next on HBO Now’s list of approved devices. .
With HBO Now, Roku customers will find addicting content at hand, from award-winning favorites like Game of Thrones and Veep to fascinating documentaries to exciting sports programs. “The combination of the
On top of current seasons of TV shows, HBO Now features complete HBO classic series, including The Sopranos, Sex and the City, and The Wire. Fans can revisit old favorites and discover new ones. Plus, box office hits typically make their way to HBO, so the combination of Roku and HBO Now is perfect for movie nights and binge-watching alike.
HBO Go has long been available to Roku users, but a cable package that includes HBO is required to use the service. HBO Now, which launched in April, on the other hand, is perfect for cord cutters who want to be able to better pick and choose which content they pay for. The app has been slowly rolled out to additional players after initially being available solely on Apple devices.
The addition of HBO Now to Roku follows that of another premium network (Starz Play was added in September), so clearly both companies are seeking to grow their user base. Teaming up should be mutually beneficial, and it’s a win for viewers as well.
