Hulu’s new Watchlist feature really wants to get to know you

By Christine Persaud February 18, 2015

hulu watchlist customized content organization blog devices — Image used with permission by copyright holder

In an effort to make your binge sessions that much more convenient, Hulu has introduced a new Watchlist feature that aims to get to know you and your viewing habits, and tailor them with a personalized menu that takes regular learning algorithms to a whole new level.

With Watchlist, you can tag a show, episode, clip, or movie that you want to watch. Hulu will take data like your favorite programs, queue, and shows you typically watch and create an intelligently ordered feed based on when new content is available, and how you usually approach them. For example, when a new episode for a show you like is available, it’ll move to the top of the list. Shows you binge-watch often will also get priority treatment.

Related: These are the 45 best TV shows streaming on Hulu

On a higher level of intelligence, if it’s clear that you check out a new episode of Parks & Recreation every time one becomes available, it’ll position the latest episode to the front of the list so you always know when one is there. Conversely, if you watch American Idol fairly regularly, but don’t seem anxious to watch the latest group of aspiring singers do their thing right away, it’ll push those new episodes back so you can watch them when you feel like indulging in that guilty pleasure.

The new service essentially takes the Queue, Favorites, and Shows You Watch tabs, mixes them all up, and spews out a far more customized arrangement of content that goes beyond just recommended shows. It’s like visiting a local restaurant and the waiter having your drink of choice ready for you when you arrive, then bringing out your fav dessert whenever it’s on the menu, without you even having to order it. Sweet!

Right now, Watchlist is available strictly for those who actively want to try it out by visiting hulu.com/watchlist. It works on Hulu’s main site, as well as on iOS and Android devices, Apple TV, Roku players and Roku TV, PlayStation 3, Amazon Fire TV, and the latest Samsung TVs and Blu-ray players. Hulu claims even more devices will be added to the list soon. The feature is scheduled to roll out automatically some time within the next few months, but if you’re not one of those who fears change, you can check it out today.

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Christine Persaud

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Christine has decades of experience in trade and consumer journalism. While she started her career writing exclusively about…

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