Skip to main content

Roku closes the barn door, badly, after a half-million accounts are compromised

Roku Streaming Stick 4K.
Phil Nickinson / Digital Trends

I gave Roku a bit of a hard time in March after it came to light that some 15,000 accounts were affected in a security breach. To be fair, that breach wasn’t entirely Roku’s fault because it was done via credential stuffing. That’s the method by which credentials are used from some other leak and just tried in various other services in hopes that you’ve reused a password somewhere. That attack netted more than 15,000 hits.

That’s bad enough. Worse was that Roku still didn’t have two-factor authentication, which would have required the evildoers to have a second set of credentials and could have prevented many of the unauthorized entries.

But apparently things actually got worse from there. Roku today announced that the investigation into the 15,000-account breach uncovered a second attack, “which impacted approximately 576,000 additional accounts.” (For context, Roku had 80 million active accounts at the end of 2023.)

Like the first attack, Roku says that “it is likely that login credentials used in these attacks were taken from another source, like another online account, where the affected users may have used the same credentials.” In other words, more credential stuffing. Roku says that fewer than 400 cases saw unauthorized purchases or streaming subscriptions using the payment methods that were attached to those accounts.

All of that is bad. Very bad, actually. (Especially for the 400 accounts that actually saw money change hands.)

Roku finally enables 2FA, sort of

If there’s any good news to come from this, is that’s Roku has finally enabled two-factor authentication. Sort of. First, here’s what Roku had to say in its post announcing the second breach:

“As a part of our ongoing commitment to information security, we have enabled two-factor authentication (2FA) for all Roku accounts, even for those that have not been impacted by these recent incidents. As a result, the next time you attempt to log in to your Roku account online, a verification link will be sent to the email address associated with your account, and you will need to click the link in the email before you can access the account.”

That second part is important. The main two-factor authentication Roku has implemented is that it will send you a link, via email, as the secondary form of authentication. That’s better than nothing. You also can enter the last five digits of your device ID if for some reason you can’t get to your email to click the link.

The email you get if you try to log in to your Roku account.
Roku will now send you an email with a unique, single-use link when you try to log in to your account. Phil Nickinson / Digital Trends

What you don’t get is any options. You can’t choose whether the two-factor authentication is done by “magic link” (wherein the company sends you a temporary link to approve access), or time-based code via SMS or authenticator app. Or some other method. That’s not the end of the world, I suppose. An emailed link is fairly frictionless — provided that the email account itself isn’t also compromised.

But it’s also not without issues.

Post-2FA device activation

Just to test things out, I reset my Roku account password. All subsequent logins have ended up with Roku sending me a email with a link to click, just like Roku said would happen. That works fine in a web browser. I log in with my email and password, then wait a couple seconds for Roku to send me a link to click. Same goes for logging in to the Roku app.

The email received after manually entering your email address when activating a Roku device.
The email received after manually entering your email address when activating a Roku device. Note how it looks different than the email you get if you used the QR code. Phil Nickinson / Digital Trends

But I ran into issues trying to log in to a Roku streaming stick after a hard reset. There are two options here. With one, the Roku device can display a QR code on the TV. Scan it with your phone, and you’re prompted to log in using your email and password. Easy enough. And that login will send you a link via email that you have to click before you’re actually able to do anything on the device you’re trying to activate. Only, it doesn’t appear that the authentication is returned to the device.

But if you choose the option by which you manually type your email using the Roku remote, you’ll be sent a different-looking email. Click that link, and your Roku device will authenticate and activate, just as it should. In other words, it looks like the QR code method is trying to log you in to your account, while the manual method is trying to properly activate the device.

Roku says it’s looking into this part.

The really frustrating part

This really shouldn’t be that difficult. Two-factor authentication is not particularly new. And while any 2FA obviously adds a layer of complexity to any login scheme — and if Roku is known for anything, it’s simplicity — 2FA is also the sort of thing that users have gotten used to over the years.

Roku needs to do a few things. Foremost is that it needs to fix the device authentication. It’s simply broken if you try to use the QR code. (The good news is that should be a server-side fix.) It should allow you to choose your method of authentication. That likely would take a little longer to roll out. But given that Roku should have had proper 2FA set up years ago, that’s hardly an excuse.

Security is always going to be an uphill battle. It’s too easy for the bad guys to play offense. Defense is costly and time-consuming. But it’s not getting any less important. Roku still needs to do better.

Phil Nickinson
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
The ad-free options for Max are getting more expensive
The Max app on Apple TV.

You knew this was going to happen, right? Max — the streaming service that houses the combined works of Warner Bros. and Discovery, including HBO and the TNT family — is increasing its prices again. (It last did so in early 2023, when it was still just HBO Max.)

Here's the deal:

Read more
Best 65-inch TV deals: Get a 65-inch 4K TV for under $400
A Vizio 65 inch TV hangs on a living room wall.

If you’re looking to go big with your TV watching experiences there are a lot of TV deals out there to shop. 70-inch TV deals, 75-inch TV deals, and even 85-inch TV deals are out there to shop, but here we’d like to direct you to the best 65-inch TV deals currently available to take a look at. All of the best TV brands have something to offer at the 65-inch size, so among these 65-inch TV deals you’ll find Samsung TV deals, Sony TV deals, LG TV deals, Vizio TV deals, and TCL TV deals. You’ll find a few other brands and resolutions that include 4K and 8K TVs currently discounted, so read onward for all of the details on how to save.
Insignia 65-inch F30 4K Smart TV — $330, was $450

The Insignia F30 Series is a 4K smart TV that offers impressive affordability, with this 65-inch model offering tremendous value. The F30 presents all of your favorite content in breathtaking 4K resolution, and HDR technology provides a wide range of color details and sharper contrast that make movies more immersive and things like sports more impactful. This TV also offers smart features like Alexa voice control, DTS Studio Sound, and Apple AirPlay. And because the Insignia F30 is a Fire TV, it will give you instant access to over 500,000 streaming movies and TV episodes, and access to thousands of channels and apps.

Read more
Best TCL TV deals: 4K TVs as low as $150
TCL's 5-Series 4K QLED Google TV.

Whether for a full-fledged home theater or for the corner of the office, TCL likely has the right TV for your viewing space. TCL is on the rise among TV brand recognition, as it makes quality TVs that lean toward the affordable end of the pricing spectrum. This is in part because there are almost always some great TCL TV deals going on. That’s certainly the case right now whether you’re looking for 65-inch TV deals, 70-inch TV deals, 75-inch TV deals, and even 85-inch TV deals. You’ll even find some TCL TVs scattered amongst the best QLED TV deals from time to time. With so many TCL TV deals out there to shop we thought we’d round them all up. You’ll find all of those details below.

There are a lot of TV brands out there right now with models offering some savings, so be sure to check out the best Sony TV deals, best Samsung TV deals, best LG TV deals, and best Vizio TV deals as well.
Today’s best TCL TV deals

Read more