Samsung, Armani Unveil LCD TV Design

By Geoff Duncan April 17, 2008

Samsung, Armani Unveil LCD TV Design

Samsung and Italilian designer Giorgio Armani have partnered in the past on a cell phone—which they just updated today. But in Milan today the two companies entered a new high-end market, announcing new 46- and 52-inch LCD televisions to be offered for sale in Europe, Russia, and South Korea by mid-year. The panes feature a 100 Hz refresh rate, full HD display, HDMI input and a unique pebble remote controls. The units also sport a wood frame and a four-mode lighted power switch that—no joke—enables users to customize the display of the two companies’ logos on the television.

Because, obviously, one of the most important things about a television is that its branding be displayed in a way which best matches one’s décor and mood.

Samsung has previously partnered with Bang & Olufsen, Annau Sui, and Versace on handset products, but it marks the first time the company has teamed with a high-end designer on consumer home electronics.

The company didn’t reveal any pricing information for the sets, or whether the two companies are collaborating on any additional products.

Former Digital Trends Contributor

Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

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