Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Samsung takes on TCL with 98-inch 4K TV that costs just $8,000

Samsung 98-inch Q80C QLED 4K HDR TV.
Samsung

In May, TCL stunned us with the price of its new Q Class QM8 98-inch TV. At a mere $10,000, it was far less than the cheapest comparable model from Samsung. Today, Samsung is answering that challenge with an impressively low-priced 98-inch model of its own: the , which will be available starting in July for $8,000.

Samsung is keen to start moving these behemoth screens as soon as possible, so it’s got two launch promotions to entice buyers. Starting today through July 2, if you reserve the 98-inch Q80C on Samsung.com or at participating retailers, you’ll get a $500 credit that can be used to purchase the TV during the early order period.

That early order period runs from July 3 through July 23. If you go through with the purchase during this period, Samsung will give you an additional $1,000 off the price, it will throw in a $1,000 Samsung Q800C soundbar, and it will give you free delivery and installation. To recap: that’s the 98-i nch Q80C and the Q800C soundbar, delivered and installed, for $6,500.

It’s worth noting that the Q80C isn’t as tricked-out as Samsung’s flagship Neo QLED models or the TCL QM8. The biggest difference is how these TVs are backlit. Samsung’s Neo QLED and TCL’s QM8 use a mini-LED backlight — thousands of tiny LED lights that are divided into hundreds of control zones. The Q80C, while still a quantum dot model, uses conventionally sized LEDs with full-array local dimming (FALD), so brightness and black levels may not be quite as good.

Still, the Q80C isn’t shy on features. For starters, it gets Samsung’s Neural Quantum Processor 4K, which delivers a number of picture enhancements, including very good upscaling of non-4K content. It also supports adaptive HDR10+, which can adjust the brightness and intensity of HDR content based on the ambient lighting conditions in your room, and it’s compatible with Dolby Atmos for immersive, 3D sound.

The giant screen should also be a great canvas for gaming. Like the rest of Samsung’s 2023 lineup, you get access to Samsung Gaming Hub, an all-in-one platform with 3,000 games from Xbox, Nvidia GeForce NOW, Amazon Luna, Utomik, Antstream Arcade, and Blacknut — all of which are streamed from the cloud, so no console required.

The TV has auto low-latency mode (ALLM) and support for 4K at 120Hz over HDMI 2.1. However, PC gamers should note that this model doesn’t do variable refresh rate (VRR).

We feel like TCL might have gotten wind of Samsung’s news. When we checked Best Buy, we couldn’t help noticing that the has been reduced from $8,500 to $5,000. So if you’re in the market for a monster TV, you now have some serious thinking to do before you make your selection.

Editors' Recommendations

Simon Cohen
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like spatial…
Let’s discuss an Apple TV 4K with a camera
An actual picture of an Apple TV, with a camera lens added by Photoshop's generative AI feature.

This Apple TV with a camera is not real — it's a product of a real Apple TV 4K and Photoshop. And that's likely as close as you'll get to one. Phil Nickinson / Digital Trends

Here’s a not-so-secret secret about tech companies: They discuss all the things all of the time. Good ideas. Bad ideas. Good ideas that turn out to be bad. Bad ideas that, surprisingly, turn out to be good.

Read more
Vizio’s first 86-inch 4K TV is coming soon, for $999
Vizio 86-inch 4K TV.

While much of the recent attention on Vizio has been connected to its imminent acquisition by retail giant Walmart, the TV maker has just announced its first TV to break the 75-inch screen size barrier. The new 4K TV model has an 86-inch screen and will be available on April 29 for $999, a price that undercuts almost every other 86-inch model from competitors.

Along with this new TV, Vizio has also announced a major rebranding of its TV model categories.

Read more
Samsung QN90D first look: setting the bar for 2024
Two majestic elk lock horns in a snowy scene shown on a Samsung QN90D.

I recently returned from a visit with Samsung in New Jersey, where I was given some time to spend in four different rooms, each with a different TV from Samsung’s 2024 lineup.

Now, as these kinds of visits tend to go, I get a limited amount of time to spend with each TV, so it’s not as if I could perform a full review. However, since there were so many products at Samsung’s First Look event during CES, we didn’t get to dive into any of the TVs. And while review samples will be on their way shortly, this is the perfect time to learn more about what’s coming from Samsung.

Read more