![Sonos Ace in soft white.](https://uat.www.digitaltrends.com/wp-content/uploads/2024/05/sonos-ace-launch-event-00016.jpeg?fit=720%2C480&p=1)
The idea of Sonos headphones has been around for years. Back into the previous decade, even. And while we await the first Sonos Ace review to arrive, it’s worth pondering a few things.
No, not why Sonos is making headphones. That comes down to basic business strategies, and it’s something that CEO Patrick Spence has been plenty clear about in the months leading up to the Sonos Ace announcement. You make things to make money, and Sonos expects the Ace to “drive immediate revenue.” (In other words, Sonos expects people will definitely buy them.)
Here’s what he had to say in November 2023, in his first public statements about what would unsurprisingly turn out to be the Sonos Ace.
“While current market conditions remain challenging,” Spence said in Sonos’ fourth-quarter 2023 earnings call, “this is the beginning of a multiyear product cycle where we expect to reap the rewards of our R&D investments. This cycle begins with our entry into a new multibillion-dollar category in the second half of the year that will complement our current offering, delight customers, and drive immediate revenue.”
So the why is the simple part. The how is what really had me thinking all these months.
So how, exactly, would the Sonos Ace headphones fit the Sonos paradigm? It turns out they mostly don’t. At least not at first. At launch the most
And given the state of the
Fortunately, that’s not the case. As it stands today it’s very much like any other set of
But the really important stuff — music and audio playback — so far can be left in control of the
And we probably should be thankful for that.
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