TV-on-DVD Titles Increase in Popularity

By Ian Bell June 2, 2005

According to NPD’s VideoWatch tracking service, TV-on-DVD unit sales increased by 24 percent in the six months ending March 2005 compared with the same time period the year prior. The NPD Group also states that TV shows turned DVDs now account for more than 10-percent of dollar sales for the home video industry.

Although most DVD titles are sold for under $20 dollars, TV show collections sold as DVD’s have a higher average price of $28.32 since most of these TV titles are sold as collections when compared to single discs. Some TV show collections can go for as much as $80 dollars or more and still remain hot sellers.

In fact, half of all buyers felt that the price they paid was “excellent” or “very good.” TV-on-DVD is joining gift cards as a popular gift option: one-third of TV-on-DVD units were purchased to be given as a gift during the past six months, and the level was even higher during the 2004 holiday season — reaching 54 percent in December.

“The TV-on-DVD genre represents a perfect packaging for video marketers and retailers,” Crupnick said. “There’s a tremendous library of content, with great emotional and nostalgic value that appeals to video collectors, provides a platform for bonus content and can command a premium price. On top of that, consumers also view TV-on-DVD as a wonderful gift-giving category.”

Now as long as they do not release multiple versions of these TV shows on DVD we will stay happy.

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