HD DVD, the next-generation DVD, previously has offered several types of discs: HD/DVD-9, a 15GB version (single-layer, single sided), a 30GB disc (double-layer, single-sided), and a hybrid (double-layer, single-sided) HD DVD 15GB on one layer, with 4.7GB standard definition on the other. These disc formats have been standardized by the DVD Forum. In addition to these discs, Toshiba is announcing a triple-layer, high capacity 45GB disc, and a double-sided, double-layer hybrid disc that can store 30GB of high-definition content on one side, with a DVD 9 of standard-definition content on the other.
Warner Home Video welcomes the announcement of the new discs as they reinforce an ideal next-generation HD solution, offering a strong combination of superior performance, proven cost efficiency, large storage capacity and compatibility with current DVD.
“HD DVD now provides a superb range of real-world consumer solutions, allowing the accommodation of two generations of content — standard definition and HD DVD — on a single disc,” said Marsha King, EVP & General Manager, Warner Home Video. “The new suite of discs further broadens the spectrum of HD DVD products, continuing to address the need for lower cost and maximum consumer benefits while delivering various levels of capacity for content owners.”
Preliminary WHV consumer research shows that interest in the hybrid disc is very high, with 77% of consumers being very interested in purchasing the hybrid HD DVD products. Among consumers who do not yet own HDTV, but intend to purchase HDTV televisions in the next 12 months, this interest increases to 89%. This supports the belief that consumers are attracted to a product that is “future proof.”
