AOL Extends TradeDoubler Offer

By Geoff Duncan February 26, 2007

Back in early January, AOL made a $900 million cash offer to acquire Swedish online marketing firm TradeDoubler, hoping to acquire itself a bigger stake in the European online advertising market by combining TradeDoubler with its own Advertising.com. That offer was originally supposed to run through the week of February 19, but the transaction still hasn’t been approved by TradeDoubler shareholders; now, AOL has extended the timeframe of the offer through March 14 in hopes of inking the deal…but has refused to sweeten the pot to overcome opposition.

AOL is currently offering 215 krona for each TradeDoubler share; since news of the offer, shares have been trading above that price as investors anticipated a significant payday. The buyout must be approved by 90 percent of the shareholders in order to go through; TradeDoubler’s top shareholder is the Swedish pension firm Alecta, which reportedly controls 10.01 percent of TradeDoubler and has been opposing AOL’s buyout offer.

Establishing global advertising partnerships is crucial to AOL’s new service model, which replaces a closed-garden subscription-based proprietary service with a free-to-all collection of Internet-based, ad-supported offerings.

Former Digital Trends Contributor

Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

Smart Home

BLUETTI’s Easter Sale Offers a Fun Egg Hunt On the Go

BLUETTI Easter Sale for big savings on portable power and more.

This content was produced in partnership with BLUETTI.
When Bluetti's Easter Sale officially kicks off on April 7th there's a whole lot more than just money to be saved. Of course, they're going to have stand-out offers and discounts on BLUETTI portable power products, including home battery systems, portable power stations, solar panels, and more. But it's also a fun little egg hunt for anyone that wants to save or give the gift of sustainable power to friends and family. You'll have the chance to save up to $1,000 on select gear, like a bundle that includes the EB3A portable power station and PV120 solar panel -- to keep it charged. Normally $618, that bundle is available during the sale for $523, saving you $139. Or BLUETTI's fantastic bundle with the AC500 solar generator and B300S extra battery, as a smart home battery backup system, for $4,799, down from $5,099, which saves you a cool $300. There are plenty more great deals to check out below, or just hop on over to BLUETTI to shop the sale.
Shop the Sale

Save Big on Portable Power and Conserve Energy, Build Independence, and Help the Environment

This sale couldn't have come at a better time. With Easter a period for renewal, family, and uplifting messages, the BLUETTI sale helps promote a brighter future. How? Well, in several ways, including through improved power independence. With an investment in a portable power station or home battery backup system, you're eliminating your reliance on traditional power and fossil-fuel-based energy sources. You can fall back on the BLUETTI power systems any time, not just during an outage but also when you want to conserve energy overall.

Smart Home

Ring Battery Doorbell Plus offers improved battery life and new aspect ratio

The Ring Battery Doorbell Plus installed outside a front door.

Ring has amassed a sizable catalog of video doorbells over the years, and it’s adding another to its roster later this year with the Ring Battery Doorbell Plus. Available to preorder today and shipping on April 5, the latest video doorbell builds on the legacy of Ring’s original battery-powered doorbell -- offering heaps of great features, a reasonable price, and shockingly long battery life.

Battery life is always a concern with battery-powered video doorbells, as there’s nothing worse than having to constantly unplug and recharge your gear. Ring is hoping to make that process a bit less frustrating, as the Battery Doorbell Plus offers battery life that’s three times better than the original.

Smart Home

Arlo extends end-of-life support for legacy cameras and doorbells

Arlo Pro 4 Spotlight Camera casing

It looks like households equipped with older, legacy Arlo products won’t have to rush out and buy new gear after all, as the company has changed course on its end-of-life policy that was revealed last month. Previously, several aging cameras and video doorbells in the Arlo lineup were expected to lose access to seven-day cloud storage, notifications, and future updates -- but after reaching out to its community, the company has decided to extend coverage instead of roll it back.

As products age, it’s standard practice for companies to stop supporting them. The time and resources needed to manage outdated products aren’t insignificant, and newer products that are pegged as their replacement quickly become the new focus. However, there was a bit of backlash when Arlo announced its original plans, as a handful of the devices scheduled to be sunset had been released just over five years ago.