Founded by Alex and Jeff D’Andrea, the startup was motivated by the lack of affordable mattress options that were also safe and non-toxic, and didn’t depend upon petroleum-based polyurethane foam, toxic chemical fire retardants, dangerous pesticides, or off-gassing chemicals. Sounds easy enough, right? Apparently, wrong.
So the duo did what any good entrepreneurs would do — instead of searching fruitlessly for a solution, they created one themselves.
“Avocado’s mission is to make luxury, green mattresses as affordable and accessible as possible,” the team said. Their mattresses are made of 100 percent natural Dunlop latex rubber that come from sustainably-harvested sources, natural New Zealand wool, and certified organic cotton. The mattress’ support layers are constructed using individually-wrapped support coils, which the team says help with support, durability, and flexibility.
While most mattresses contain volatile organic compounds, persistent organic compounds, heavy metals, pesticides, formaldehyde, and phthalates (seriously, it’s a wonder we get any sleep at all), Avocado mattresses promise to be free of all these chemicals. Each and every mattress is designed in the company’s Hoboken headquarters, and then handmade to suit your needs in California.
The mattresses vary in price based on size and style, with the Gwen pillow-top mattress serving as the most expensive model, starting at $1,199, and the Lula 2-Stage Crib Mattress as the most inexpensive option, starting at $449. You can also check out the Reed Mattress, or if you’re just looking for somewhere you rest your head, the Hass Green Pillow. Each and every mattress comes with free shipping, a 100-night sleep trial, optional financing with Affirm, and a 10-year limited warranty.
So sleep well tonight, and feel good about yourself while doing it.
