A new survey from market research firm Telephia finds that consumers are likely to re-evaluate their phone service options when they move to a new residents—and some 49 percent of folks who’ve moved recently have chosen to go with something other than traditional landline phone service.
“Movers tend to consider all available connectivity options in an unconstrained purchase environment, said Telephia product director Christianne Pang in a release. “They also represent an opportunity for providers to land long-term customers who probably won’t make a switch until the next move.”
Non-traditional phone service options include voice services offered by cable companies, VoIP services which use a broadband Internet connection, and changing phone service entirely to mobile phones. Telephia found that 25 percent of households who moved recently went with mobile-only solutions; 13 percent went with cable phone options, and 6 percent chose VoIP phone service.
Some 51 percent of respondents who moved within the last year stuck with traditional landline service; in comparison, 73 percent of respondents who did not move in the last year tuck with traditional landline service. Among the non-movers, 9 percent report using mobile phones for all their phone service, 10 percent are using cable phone service, and 4 percent are using VoP services.
Overall, Telephia found recent movers tend to be young and have a lower average household income than households which have not moved in the last year.
Telephia’s survey is based on responses from 7,000 U.S. households in 102 metropolitan areas.
