TweetTV: Reality TV Series Looking to Twitter for Gimmick

By Geoff Duncan May 26, 2009

TweetTV: Reality TV Series Looking to Twitter for Gimmick

The microblogging service Twitter is doing rather fabulously—signing up millions of users and landing attention via celebrities like Ashton Kutcher and Oprah. It’s also rather famously not making any money: the site doesn’t run advertisements (not yet, anyway) and has yet to deploy any monetized services aimed at businesses or commercial users. Now, reports are emerging that Twitter might be looking to mass media as a way to generate some income: specifically, reports have the company looking to develop a reality TV series that incorporates Twitter into the action and competition on the show.

At this point, there’s no hard information on whether the show is being built around Twitter, or whether Twitter is merely being tacked on to a reality TV concept that’s already been in the works. Industry reports have novelist Amy Ephron as the creator of the show, with production companies Brillstein Entertainment Partners and Reveille (companies behind Samantha Who? and The Office, respectively) on board to produce. The show will reportedly have contestants using Twitter while trailing celebrities.

If the show gets a green light, we’re sure ardent fans will be able to follow the goings on by following the show on Twitter…and tweet amongst themselves about the latest developments.

Former Digital Trends Contributor

Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

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