YouTube to Let Partners Sell Their Own Ads?

By Nick Mokey Published January 23, 2009

YouTube to Let Partners Sell Their Own Ads?

YouTube has been calming down and growing up lately. After roping off adult content and adding 720P high-def video in December, the latest rumors have YouTube allowing major partners to plaster up their own ads, putting it head-to-head with sites like Hulu that have allowed big networks to profit from their Web presence.

According to TechCrunch, Google will open the door for a handful of its major partners to sell their own ads on YouTube in the near future. Currently, some partners such as CBS are already afforded this luxury, but in the future, that short list should expand. This shift could remedy previous situations where YouTube has been sued for hosting copyrighted content, instead allowing rightful copyright owners are allowed to profit from the circulation of their works instead.

Though YouTube currently allows copyright owners to take a cut of the YouTube-sold ads, allowing owners to sell their own ads, which can usually be priced at a premium rate, might lure in larger companies that had previously gone elsewhere to monetize their content online.

Besides the legal repercussions, a successful ad-sharing model could shift YouTube away from its amateur content base and allow it to host more professionally produced shows.

Despite the word of “industry sources” cited by TechCrunch, Google has not yet confirmed the plan to relax its partner advertising rules.

Managing Editor

As Digital Trends’ Managing Editor, Nick Mokey oversees an editorial team delivering definitive reviews, enlightening…

Smart Home

Need to weigh yourself? ‘Empathic technology’ may soon let you do it on a rug

need measure your weight rug may be able help newterritory smart concept

The modern smart home operates on accessories. You set up an air purifier for cleaner airor you wear a Fitbit to track your heart rate and other vital statistics. Imagine if that wasn't necessary. Imagine, for a moment, that your rug could tell you your weight, your BMI, and more. Imagine if your window automatically filtered the air and also blocked out noise, resulting in a quieter home.

That's the vision behind NewTerritory, a design studio that seeks to make a home truly smart by blending these accessories into the very design of the house itself, rather than as included accessories. It does this through a concept known as Empathic Technology, which focuses on three main ideas.

Smart Home

Instant Pot Pro Plus lets you pressure cook with confidence using a mobile app

instant pot pro plus pressure cooking mobile app lifestyle

With fall in full swing, it's no surprise that slow cookers will be in action to whip up all of your favorite holiday dishes. Instant Pot has announced a new smartphone-friendly model to its well-known pressure cooker lineup. The Instant Pot Pro Plus boasts Wi-Fi connectivity, an app chock-full of recipes, and a few hardware design updates.

The core functions of the 10-in-1 cooker remain the same. You can use it to slow cook, steam veggies, cook rice, sauté meat, make yogurt, use as a sous vide, and even can your own preserves. Rice and soup modes include something called NutriBoost, which uses bursts of steam to mix things up inside and evenly distribute flavor. Apparently, this also increases the nutritional value. Instant Pot says cooking with this can be up to 70% faster compared to the stove, which also saves on power usage.

Smart Home

This smart mug literally glows to let you know how hot it is

glowstone smart mug 2 glows when its hot lifestyle

Do you feel like your coffee gets cold too quickly, or that your coffee just tastes weird in certain mugs? You might be right -- some materials cool more quickly or retain the flavor of previous drinks, even after they're washed. The Glowstone Smart Mug 2 is made out of fine bone china, which means it doesn't absorb the odor or aroma of other beverages. Your coffee or tea will taste exactly as it's supposed to, at exactly the temperature it's supposed to be. And best of all, it glows to let you know it's warm.

The mug keeps your drink at exactly 145 degrees Fahrenheit for up to an hour. When the mug reaches the ideal temperature, it starts to glow. The Glowstone Smart Mug 2 charges through a Qi charging pad, but all of the electronic components and heating elements are inside the mug. It's dishwasher safe, so you won't have to worry about only hand-washing it.