Skip to main content
  1. Home
  2. Mobile

Android growth slows to a halt in October, Millennial report shows

By
Millenial-October
Image used with permission by copyright holder

Millennial Media is out with another monthly report this morning showing the state of the mobile market for the month of October. The Android operating system, which has enjoyed steady growth for a significant period, holds steady as the most-used OS — a position it has held for the past 11 months — with 56 percent of the smartphone market, but its rise has flat-lined since September.

Apple’s iOS continues to occupy the second place spot, with 28 percent of ad impression share on Millennial’s network. Millennial attributes this to the growth of the iPad, which continues to be (not surprisingly) the most-used tablet.

Recommended Videos

Research In Motion also held steady, coming in third with 13 percent of impression shares. Each of the remaining mobile OS manufacturers — Nokia’s Symbian, Microsoft’s Windows Phone, and all other mobile OSs — hold onto a mere 1 percent of impression shares.

Apple remains the top device manufacturer, with 24 percent of the mobile market. And the iPhone is the most-used device, with 13 percent of impressions appearing on that device. Samsung saw a notable boost of 7 percent, and now controls more than 17 percent of all mobile devices. This rise is due to increased sales of the Nexus S and Galaxy S, both of which have spots in Millennial’s list of Top 20 devices. Despite its jump in market share, Samsung still falls behind HTC, which has just over 18 percent market share in the mobile market.

In total, Android devices account for 14 of the top 20 smartphones.

In the Application Platform Mix portion of Millennial’s report, Android took 50 percent, and Apple’s iOS took 40 percent. The Music & Entertainment app category jumped to the #1 slot, and games fell to #2, based on ad served. Communication apps, mobile social media apps and news apps took spots three through five. And Productivity & Tools apps grew 14 percent to take the #6 slot.

View the charts below:

ConnectedDeviceSmartphoneOSMix
Image used with permission by copyright holder
Top15Manufacturers
Image used with permission by copyright holder
Top20MobilePhones
Image used with permission by copyright holder
Image used with permission by copyright holder

Editors' Recommendations

Topics
Andrew Couts
Andrew Couts
Former Digital Trends Contributor
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
Here’s how iOS 18 could change the way you use your iPhone
The lock screen on the Apple iPhone 15 Plus.

It seems the long-overdue Siri overhaul will finally arrive at WWDC in just over a week from now, and the digital assistant will embrace AI trickery in all its forms. According to Bloomberg, Apple’s planned upgrades for Siri will deeply integrate with on-device functions at the OS level and with the installed apps, too.

“The new system will allow Siri to take command of all the features within apps for the first time,” the report says. The most notable capability is that Siri will only require voice prompts to interact with apps, thanks to a major change in the AI architecture powering it and putting large language models in command, just the way Gemini or ChatGPT draw their own skills from such models.

Read more
iOS 18 may give Siri the upgrade we’ve been waiting for
Hey Siri

Apple isn’t immune from the AI craze sweeping the rest of the industry. Following the likes of Google with Gemini Nano, Apple is set to roll out AI upgrades to the iPhone with iOS 18. Code-named “Project Graymatter,” the iOS 18 update will bring a variety of AI-powered enhancements to the iPhone and Siri in particular.

According to AppleInsider, the features are being tested in advance of Apple's Worldwide Developers Conference (WWDC), and one of the biggest is called “Graymatter Catch Up.” The feature is tied to Siri, Apple’s voice assistant, which will now allow users to request and receive an AI overview of the most recent notifications.

Read more
Google just announced 7 big Android updates. Here’s what’s new
Text editing in Google Messages.

If you have an Android phone or tablet or a Wear OS watch, you should sit up and pay attention. Google has just announced a bundle of new features it's rolling out soon, and from Google Messages updates to a better hotspot experience, there's a lot to dig into.

Earlier this year, Google was spotted testing a new edit feature for its RCS-powered Google Messages app. Well, it has finally made its way to the app with the latest Android feature drop.

Read more