Apple fans are a loyal lot. Some might even say they are too loyal, as some parts of the Apple fandom have earned a reputation for cult-like loyalty to the company. A new study by Consumer Intelligence Research Partners, however, shows that Android fans are more loyal to their choice of phone OS than are users of iOS. Tech Crunch reported on the study, which shows that Android-brand loyalty has been rising since 2016, and is currently the highest in the history of the OS.
Currently, Android enjoys a loyalty rate of 91 percent, compared to the 86 percent held by iOS. In order to measure brand loyalty, CIRP looked at the percentage of consumers who stayed with their previous OS after upgrading their phones.
With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it,” CIRP’s Mike Levin told Tech Crunch. “Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases.”
This may explain why both Google and Apple are heavily investing in services such as apps, music, and storage. In fact, despite seeing lower brand loyalty, Apple saw record revenues from services last November. This would indicate that the company is doing a good job of earning money from its existing customer base.
As for why Android has a stronger brand loyalty, that may be due simply to the broad range of
One other thing worth noting is that even though Android enjoys slightly higher loyalty, there are still more
“We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from
than
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