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Apple targets iPhone 4, 4S users in new trade-in program

By Mike Flacy May 10, 2014

iPhone 5S hands on home angle — Image used with permission by copyright holder

Detailed by Apple enthusiast blog 9to5Mac this week, Apple has rolled out a new promotion targeted at iPhone owners that are still using the iPhone 4 and iPhone 4S. Starting on May 8, 2014, Apple is offering up to $99 for an iPhone 4 trade-in and up to $199 for an iPhone 4S trade-in when upgrading to either the iPhone 5c or iPhone 5S.

This promotion is pretty much in line with other retailers. Amazon, for instance, offers between $65 to $75 for a base model iPhone 4 and about $140 for the base model iPhone 4S. It’s likely that Apple has a similar pricing structure between the base models and the more expensive models with increased storage space.

apple-store — Image used with permission by copyright holder

It’s likely that Apple is attempting to clear out existing stock of the iPhone 5C and 5S due to the upcoming launch of the iPhone 6 later this year. Rumored to be available in two new screen sizes, the iPhone 6 will offer a significantly larger screen than the current models and will mark only the second time that Apple has increased the size of the iPhone screen.The first size increase occurred when the iPhone 5 was released, shifting from a 3.5-inch screen to a 4-inch screen. However, Apple has consistently increased the resolution of the screens over the past several years.

Of course, Apple isn’t the only retailer with additional stock of the iPhone 5C and 5S. Best Buy is offering a similar promotion to customers this weekend. Customers that want to trade in an iPhone 4, 4S or 5 will receive up to $200 in credit toward a new iPhone purchase. In addition, customers are guaranteed to receive a certain value for the iPhone 4S and 5, assuming the smartphone is in good condition and comes with the original accessories. Finally, the base model of the iPhone 5S is currently half price at Best Buy for Sprint and Verizon customers.

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