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ATI Debutes New Chips For Cell Phones

The flexible and programmable audio engine in the new IMAGEON processors enable new features such as CD-quality, 3D ring-tones along with high-quality stereo recording and playback in industry standard formats, including AMR, AAC, MP3, Real Audio, WMA and MIDI. The video engine enables a mobile digital video recorder/player and a 3 mega-pixel digital still camera. In addition, the IMAGEON 2282 provides video streaming and video conferencing functionality with picture-in-picture support.

By acquiring CuTE Technologies and establishing an ATI office in India, ATI has expanded its multimedia expertise to audio processing thereby strengthening its presence in the mobile phone market. CuTE’s audio expertise allows ATI to provide a full set of industry standard audio solutions, supporting more than thirteen codecs, all optimized for the IMAGEON architecture’s low power consumption and low memory footprint.

The higher performance IMAGEON 2282 is targeted at the high mid-tier mobile phone segment while the IMAGEON 2182 targets the mainstream, low mid-tier segment. All IMAGEON components come with the necessary software drivers and middleware that is compatible across the product line, offering OEM customers a time-to-market advantage to introduce the latest multimedia technologies with ease. Phones powered by the new IMAGEON processors are expected to ship later this year from leading handset manufacturers.

Ian Bell
I work with the best people in the world and get paid to play with gadgets. What's not to like?
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