Skip to main content

BlackBerry celebrates first million BB10 sales, but laments another loss of subscribers

blackberry-z10-frontBlackBerry has published its latest quarterly earnings report, which is rather more interesting than usual, as it’s the first one since the firm dropped the Research in Motion name and launched the BlackBerry 10 operating system. Before getting into the details, it’s worth pointing out the results cover the three month period prior to March 2 this year, so not only does it not cover the U.S. launch of the BlackBerry Z10, it also doesn’t take into account the sale of one million Z10’s to a single supplier.

With all that in mind, BlackBerry shipped six million smartphones during the last quarter, with one million of those being BlackBerry 10 devices. See what we mean about it being important to check the dates. On March 8, CEO Thorsten Heins confirmed the Z10 was on sale in 21 countries around the world at that time, including the UK, Canada and India, and said he was, “Encouraged by what we see and hear from our carrier partners.”

So how far off are the actual results from the analysts predictions? Average expectations sat around 6.95 million smartphones shipped, with 1.1 million of them running BlackBerry 10. Not far off, but those pesky financial types will certainly see the lower figures as disappointing. Earlier this week, analysts also noted their concern over the early U.S. sales performance of the Z10. Rounding out the hardware sales performance is the PlayBook tablet, and BlackBerry shifted 370,000 of them over the same period, which is more than the 250,000 shipped during Q3.

Subscriber base falls again

Perhaps a little more concerning is the apparent drop in subscriber figures. BlackBerry says it now has an approximate subscriber base of 76 million, which rather than increasing is another drop over the past quarters. In December, it reported 79 million subscribers down from 80 million, the first time the figure had fallen in the company’s history. BlackBerry’s financial figures include revenue of $2.6 billion and an operating profit of $94 million, up from the disastrous 9 million posted in December. Phew.

The last piece of major news coming out of the financial statement concerns Mike Lazaridis, former co-CEO of Research in Motion, who has decided to retire as vice chairman and director of the company. He’ll leave on May 1 and is quoted as saying, “With the launch of BlackBerry 10, I believe I have fulfilled my commitment to the Board … I believe I am leaving the company in good hands.”

The impact of the U.S. launch of BlackBerry 10 – particularly in relation to the subscriber numbers – plus the impending release of the Q10 QWERTY phone will be seen in the next financial review from the firm.

Andy Boxall
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
AT&T just made it a lot easier to upgrade your phone
AT&T Storefront with logo.

Do you want to upgrade your phone more than once a year? What about three times a year? Are you on AT&T? If you answered yes to those questions, then AT&T’s new “Next Up Anytime” early upgrade program is made for you. With this add-on, you’ll be able to upgrade your phone three times a year for just $10 extra every month. It will be available starting July 16.

Currently, AT&T has its “Next Up” add-on, which has been available for the past several years. This program costs $6 extra per month and lets you upgrade by trading in your existing phone after at least half of it is paid off. But the new Next Up Anytime option gives you some more flexibility.

Read more
Motorola is selling unlocked smartphones for just $150 today
Someone holding the Moto G Stylus 5G (2024).

Have you been looking for phone deals but don’t want to spend a ton of money on flagship devices from Apple and Samsung? Have you ever considered investing in an unlocked Motorola? For a limited time, the company is offering a $100 markdown on the Motorola Moto G 5G. It can be yours for just $150, and your days and nights of phone-shopping will finally be over!

Why you should buy the Motorola Moto G 5G
Powered by the Snapdragon 480+ 5G CPU and 4GB of RAM, the Moto G delivers exceptional performance across the board. From UI navigation to apps, games, and camera functions, you can expect fast load times, next to no buffering, and smooth animations. You’ll also get up to 128GB of internal storage that you’ll be able to use for photos, videos, music, and any other mobile content you can store locally. 

Read more
The Nokia 3210 is the worst phone I’ve used in 2024
A person holding the Nokia 3210, showing the screen.

Where do I even start with the Nokia 3210? Not the original, which was one of the coolest phones to own back in a time when Star Wars: Episode 1 -- The Phantom Menace wasn’t even a thing, but the latest 2024 reissue that has come along to save us all from digital overload, the horror of social media, and the endless distraction that is the modern smartphone.

Except behind this facade of marketing-friendly do-goodery hides a weapon of torture, a device so foul that I’d rather sit through multiple showings of Jar Jar Binks and the gang hopelessly trying to bring back the magic of A New Hope than use it.
The Nokia 3210 really is that bad

Read more