Skip to main content

Claim of poor customer service could cost Motorola $5 million

Moto 360 Watch motorola logo
Image used with permission by copyright holder
From forum threads to Consumer Affairs’ website, you don’t have to go very far to learn of Motorola’s poor customer service. Even so, today’s $5 million lawsuit against the Lenovo-owned company might lead to the first occasion when the firm will have to pay for it, reports TrustedReviews.

Updated on 04-28-2016 by Williams Pelegrin: Included Motorola’s statement about the lawsuit.

According to Georgia resident Douglas Lynch, the lawsuit spawned from a September 2015 complaint he sent to Motorola customer service regarding the cracked back plate of his first-generation Moto 360, an issue that plagued the smartwatch and prompted the company to fix the issue with its sequel. Motorola received the broken Moto 360, but told Lynch it had no replacements. Motorola nevertheless later promised Lynch that he would be sent a replacement directly from its factory in China. Unfortunately, Lynch received the leather-band Moto 360, a cheaper version of the metal-strap Moto 360 he originally purchased.

Lynch filed a class-action lawsuit against Motorola, alleging four major claims against the company:

  1. Express warranty violation. Because Lynch sent his claim within one year of purchase, he claimed he was entitled to either a repair, replacement, or refund under the warranty.
  2. Magnuson-Moss Warranty Act violation. The Magnuson-Moss Warranty Act was enacted in 1975 as a response to merchants purposely misusing express warranties and disclaimers. The filing alleges that Motorola violated the statute by failing to provide customers with contact information, making it harder to actually use the warranty as intended.
  3. Fair Business Practices Act violation. Lynch claimed Motorola’s refusal to repair or replace the defective Moto 360 was “unfair, unscrupulous, immoral, and oppressive.”
  4. Unjust enrichment. The lawsuit claims that Motorola unjustly benefited at the expense of Lynch and other customers by improperly withholding money and his damaged Moto 360.

Lynch’s lawsuit against Motorola seems more like an inevitability rather than an out-of-the-blue decision. Across social media, Motorola customers have come forward with their own Motorola customer service horror stories, with incidents ranging from smartphones lost while in the process of being delivered to waiting months for a replacement device. In some cases, Motorola told customers it had no more replacement devices despite evidence to the contrary, much like what Lynch says he faced with his Moto 360.

Motorola responded to Digital Trends’ inquiry for comment, saying that the company “has a long history of providing exceptional products and services to its customers.” Motorola is aware of the lawsuit and is investigating its claims, though the company believes the claims made in the lawsuit are “without merit.”

Editors' Recommendations

Williams Pelegrin
Former Digital Trends Contributor
Williams is an avid New York Yankees fan, speaks Spanish, resides in Colorado, and has an affinity for Frosted Flakes. Send…
A new affordable Motorola smartwatch could be coming by the end of the year
Moto 360 ambient display

A new Motorola-branded smartwatch is on its way for a launch by the end of the year, according to a press release shared by CE Brands, the current owners of the Motorola brand for smartwatches. The company has claimed to have already completed work on a Moto Watch 100, branding it an affordable premium smartwatch that will be going into mass production over the next month.

"Our newest smartwatch, the Moto Watch 100, which is designed for an entry-level price point, is scheduled to begin mass production in November 2021. With several major retailers in line for initial orders to test the product, we believe the Motorola brand coupled with an affordable premium-feeling smartwatch has the potential to be a truly disruptive product," the release reads.

Read more
Motorola Edge Hands-on review: A midrange phone with flagship aspirations
Motorola Edge with screen on.

The midrange phone market is sparse in the U.S., with most phones costing closer to $1,000 or lower than $400 and very few well-known brands in between aside from the newly-launched Google Pixel 5a and the Samsung Galaxy A52. The Motorola Edge now joins this crowd, hitting the U.S. market at a $700 price point, though it’ll start at $200 off at launch.

It’s also worth pointing out that the Motorola Edge isn’t exactly a copycat of the Moto Edge 20 that’s being released in international markets alongside the Edge 20 Lite and Edge 20 Pro. While both models have lots of similarities, the two big differences from overseas markets are that the U.S. model has a 6.8-inch screen and a larger 5,000mAh battery. The logic behind this differentiation isn’t entirely clear, but it does give U.S. customers an edge in battery runtime compared to international buyers.

Read more
Motorola Moto Edge 20 series: Everything you need to know
motorola moto edge 20 series news family

Motorola's new Edge 20 series of phones has been confirmed internationally -- and although we're not getting the midrange Edge 20 in the U.S., we are getting a rather similar variant known as the Edge, with presales starting August 23. Here's everything we know about each device in the lineup so far, including how much they're likely to cost you.
Motorola Edge 20 Lite: The baby of the bunch
Motorola Moto Edge 20 Lite in Lagoon Teal. Image used with permission by copyright holder

The Edge 20 Lite will likely be the cheapest of the new Edge 20 series and is powered by a MediaTek Dimensity 720 5G chip with 8GB of RAM and 128GB of storage. It sports a 6.7-inch full HD+ display, the same as the other phones in the series. It’s reported to have three rear cameras: A 108MP main, a 16MP ultrawide, and an 8MP lens, with a 32MP selfie camera on the front. The battery here is expected to be the biggest of the range at 5,000mAh and it will feature 30-watt fast charging.
Motorola Edge 20: The midranger
Motorola Moto Edge 20 in Frosted Emerald. Image used with permission by copyright holder

Read more