NBA Fit is the result of a partnership with Under Armour, marrying the NBA’s exclusive content with the interactive Under Armour Connected Fitness platform. It might not get you into Game 6 of the finals, but just maybe, you’ll at least feel fit enough to do so.
Sure, there are plenty of fitness apps already on the market, but in addition to tracking and sharing fitness goals and progress, you can also use the app to search for workout tips from highly sought-after NBA trainers. So if you want to know how King James, Steph Curry, and other basketball superstars get and stay in shape for the season, this might be the way to go.
Moreover, the app also features video content from both NBA and WNBA players, because what better way to be inspired than to watch some of the game’s most successful athletes in action? And if you really want to see them in action (live), finish some of the in-app challenges for the chance to win tickets to a game.
“Through this partnership, we are able to combine Under Armour’s connected fitness expertise with the league’s fitness knowledge to create an experience that inspires people to be active, eat healthy, and play together,” said Todd Jacobson, the NBA’s senior vice president of social responsibility.
Under Armour echoed this sentiment, with Peter Murray, VP of global sports marketing, noting, “Our partnership with the NBA on the NBA Fit App demonstrates our shared commitment to making all athletes better through the power of social health and fitness experiences. We are committed to continuing our work together in fostering the worldwide growth of basketball and inspiring a community of users through various challenges, training tips, and exclusive content.”
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