Skip to main content

Windows Phone store growing steadily, hits 300,000 apps

Apple’s iOS store and Google’s Play store for Android may have both sailed past the million-apps mark some time ago, but Windows Phone is steadily making up ground.

An update on Microsoft’s “by the numbers” page this week has revealed the computer giant’s mobile platform is now home to over 300,000 apps, more than doubling in size since February last year when it announced it had 130,000 apps available for users.

The company has been doing what it can to expand its app store, over the last year or so offering cash rewards to developers who launch apps on Windows Phone, as well as an incentive program for Unity developers who bring their games to the platform.

Related: Windows Phone tips and tricks

Significantly, an increasing number of mainstream apps which were missing in the early stages following the launch of Windows Phone in 2010 are finally coming to the platform, a gradual change that Microsoft executives hope will help to drive sales of its handsets, which in turn should encourage more developers to take an interest in the platform.

However, a study conducted last month indicated there is still much progress to be made, with only six of the top 25 free apps in the iOS app store available on the Windows Phone platform.

Google’s Play store for Android mobile devices hit the million mark in August last year, while Apple’s iOS store for iPhone, iPad and iPod Touch reached the same figure a couple of months later.

Meanwhile, Amazon’s app store for its growing range of Fire devices, its new handset among them, hit 240,000 apps in the last couple of months, suggesting an increasing number of developers are working to bring their mobile software to all the major platforms.

[Via WP Central]

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Ads won’t ruin your iPhone’s App Store — they may actually improve it
apple app store third party payment allow ugly side reality render

Apple sent out a note this week to app developers confirming that more advertising could be coming to the iPhone App Store in time for the holiday season. With the amount of advertising that already permeates the modern internet, the news has raised concerns that iPhone owners may soon find themselves wading through a sea of ads before they can find the app they’re looking for.

Anything can happen, so I can’t rule out the possibility that Apple could go too far on this one. However, I remain cautiously optimistic that Apple’s expanded advertising initiatives won’t ruin the App Store experience. It might even enhance it.
Apple’s App Store advertising ambitions
When you think of online advertising, Apple isn’t usually the first company that comes to mind. Most folks wouldn’t even include it in the top five. Other tech giants like Google, Meta (previously Facebook), and Amazon are generally the ones on the online advertising leaderboard.

Read more
Apple’s App Store to start showing more ads
App Store on-screen illustration

Folks with an iPhone, iPad, and iPod Touch will soon start seeing more ads when they dive into the App Store.

Ads do already appear in Apple’s App Store, but only in the Search section of the app. They’re easy to spot, too, as the listing has a blue shade behind it and a small blue badge that says “ad.”

Read more
The ugly side to Apple’s embrace of third-party App Store payments
apple app store third party payment allow ugly side reality render

Apple says it will allow app developers in South Korea to enable third-party payment systems in their apps. In doing so, developers will no longer be forced to pay a 30% cut of their gross app revenue for using the App Store's own in-app payment system.

Despite years of developer backlash, Apple has been adamant about forcing developers to use its in-house payments system for handling in-app purchases and subscription payments. Apple's grip was so tight that the company didn't hesitate before kicking a bonafide money-making machine like Fortnite off the App Store because Epic tried to avoid the Apple tax with its own payment system.

Read more