The special edition soda will be available for online purchase on the very BTTF-significant date of Oct. 21. Only 6,500 Pepsi Perfect bottles — which will come in a collectible case — will be sold to fans in the United States. Each 16.9-ounce bottle will be filled with Pepsi and be priced at $20.15.
Not all Back to the Future lovers will have to wait till Oct. 21 to get their hands on Pepsi Perfect, though. The special edition beverage will be a gift for certain lucky (and dedicated) Comic Con fans starting on Oct. 8. The venue, New York City’s Javits Center, will have a Pepsi Perfect world, including a Café 80’s inspired booth featuring a DeLorean and Wild Gunman arcade game. The first 200 fans who show up at the Pepsi Perfect Booth (#CP101) dressed in full Marty McFly regalia will be rewarded with the special edition Pepsi.
Not just any McFly imitation outfit will do; fans must be wearing a puffy red vest or Back to the Future Part II jacket, blue jeans, white high-top sneakers, and a watch. If you have a hoverboard, that’s awesome but not required. The film’s special Nike MAG shoes aren’t a must either, but they’d add some serious authenticity. For those who’d rather show off their Wild Gunman skills, fans can play at the booth at 3 p.m. every day for a chance to win Pepsi Perfect.
“Pepsi fans asked and we heard them loud and clear,” said Lou Arbetter, Senior Director of Marketing of PepsiCo in a press release. “The Back to the Future trilogy was as big a moment in pop culture history then as it is now, 30 years later.”
Pepsi hyped its new special edition bottle on Twitter on Monday, saying, “The future is now.”
10.21.15 #TheFutureisNow #PepsiPerfect https://t.co/DCcND4SlDU
— Pepsi™ (@pepsi) October 5, 2015
Watch Pepsi Perfect make its debut in Back to the Future Part II below.
