Skip to main content

Diving into Adobe’s cloud-based, edit-anywhere video app, Premiere Rush CC

Adobe Premiere Rush CC is the cloud-based video editing app you've been waiting for

Image used with permission by copyright holder

Adobe has officially announced Adobe Premiere Rush CC, a cloud-first, cross-platform video editing app for Windows, MacOS, and iOS (with Android soon to follow).

The app, which is free to download and try, is Adobe’s next step toward its ongoing efforts to move creativity to the cloud and make content and creation accessible across devices, with an extra emphasis on sharing it across social media.

Recommended Videos

Ahead of the announcement on stage at Adobe MAX 2018, we were able to take it for a spin. Below are some of our thoughts on Adobe’s first iteration of Adobe Premiere Rush CC — essentially a distilled cloud-centric version of its more robust video editing program, Adobe Premiere Pro CC.

Image used with permission by copyright holder

The first thing that stuck out with Adobe Premiere Rush CC was its onboarding process. Adobe has done a fantastic job creating a means of familiarizing users with the app. Using stock footage and onscreen prompts, Adobe walks through the process of creating a project, importing footage, editing footage, and sharing.

Image used with permission by copyright holder

Even if you’re familiar with Adobe’s other Creative Clouds app, the onboarding process is a great starting point. If you get the gist of it though, there is an easy out to skip the intro.

Please enable Javascript to view this content

Once familiarized with the app, it’s just a matter of getting content into a project to edit. Importing media — videos, photos, and audio — is as simple as selecting it from the provided media browser. Content can be added from local storage, such as on your computer’s hard drive or an external hard drive, as well as from cloud services, including Adobe’s Creative Cloud and Apple’s iCloud Drive.

Image used with permission by copyright holder

Importing went quick on both an iPhone XS and first-generation iPad Pro, even with large 4K video files. Once content is imported into Adobe Premiere Rush CC, you can start editing while it seamlessly syncs in the background to your Creative Cloud account. This made it easy to keep the focus on editing, with the confidence that the content would be accessible on other devices should we choose to edit elsewhere.

As for the available editing tools, Adobe provides almost everything you could ask for in a consumer-centric app: multi-timeline video and audio editing, title screens, transitions, presets, basic color adjustment tools, audio processing, and transform tools.

Image used with permission by copyright holder

As to be expected for a consumer app, none of the controls offer the fine-tuned adjustments you’d find in Adobe’s professional Premiere Pro CC app. There are only three transitions to choose from, there’s no key-framing for edits and effects, and overall, it’d be nice to see a few more options and capabilities throughout the editing and settings modules. However, you can open Premiere Rush CC files in Premiere Pro CC, which means pro users can start a project in Rush and fine-tune it later in Premiere Pro.

That said, for a 1.0 product, it’s incredibly proficient for what it is. We used it on a MacBook Pro, iPad Pro, and iPhone XS, and on each device, the same tools were available and the content never seemed to struggle to render in real time, even when multiple effects were added.

If you’ve ever used Adobe Premiere Pro, you’ll know how difficult it can be to export content. Adobe Premiere Rush CC manages to take away all of the unnecessary commotion and keep it simple.

Image used with permission by copyright holder

Adobe is promoting Premiere Rush as a video editor designed for social media, so there are multiple means of sharing your content online. At launch, it offers support for YouTube, Facebook, Instagram, or Adobe’s Behance, as well as Twitter, Vimeo, and Snapchat. Having these integrations out of the gate means you won’t have to worry about saving files on various devices and uploading them one-by-one — you can post all your content straight from the app with minimal effort.

Image used with permission by copyright holder

Wrapping up, Adobe Premiere Rush CC is a brilliant dilution of the most important features from Adobe’s full-fledged video editing app, Adobe Premiere Pro. On both desktop and mobile the app feels snappy and responsive. The interface takes a little getting used to, especially if you haven’t used Adobe’s other cross-platform CC apps, but the onboarding process does a great job to lower the barrier to entry.

Put simply, Adobe Premiere Rush CC is to Adobe Premiere Pro CC what Adobe Lightroom CC is to Adobe Lightroom Classic CC. It’s a great mobile-first app that seamlessly keeps your content across devices and makes it easy to create and share content across social on the go without all of the unnecessary fluff.

Image used with permission by copyright holder

Adobe Premiere Rush is available on Windows, MacOS, and iOS, however there are system requirements you’ll need to meet. The Android version is due out in 2019. While it’s free to download and try, you will be limited to exporting three projects before you have to shell out some money.

Adobe Premiere Rush CC is available for $10 per month to individuals, $20 per month to teams, and $30 per month to enterprise customers. It’s also available to Adobe Creative Cloud subscribers with the All Apps, Student, and Premiere Pro CC single app plans. It includes 100GB of Creative Cloud storage space with the option to upgrade up to 10TB of cloud storage.

Gannon Burgett
Former Digital Trends Contributor
Productions is a new ‘command center’ for projects in Adobe Premiere Pro
A person sitting in front of a PC using Adobe Premiere Pro.

 

Adobe wants to simplify large-scale and team-based video projects with the latest version of Premiere Pro. Launching on April 14, Premiere Pro Productions is a new panel inside the video-editing software that organizes large projects while allowing team members to work simultaneously on a project without overwriting colleagues' efforts.

Read more
Crutchfield sale: Save on Canon, Sony and Nikon mirrorless cameras
Canon EOS R5

Photography can be a fun and even lucrative endeavor, although it also can be exceedingly expensive, with some of the best full-frame cameras on the market easily reaching and even exceeding one or two thousand dollars, and that's without taking into account the cost of the lenses. Luckily, there is a great sale at Crutchfield right now on various cameras and camera kits, and you can actually grab yourself some excellent cameras, whether you're just starting out or want to upgrade to the next level. To that end, we've picked some of our favorite deals below, although it's well worth checking out the full Crutchfield sale that's happenning now.

What you should buy in Crutchfield's camera sale
If you're just starting out with photography and don't want to spend the thousands of dollars you do for the slightly better cameras that you'll find in the mid-range, the Canon EOS R100 is an excellent option, and this kit includes a lens as well. It has a 24.1-megapixel sensor for high-quality photography, a 3-inch screen so you can get a better sense of what you're filming, and, of course, the RF-S 18-45mm f/4.5-6.3 lens that the kit comes with. It can also connect with both Wi-Fi and Bluetooth, and all of that comes packaged at , which is $100 off the usual $599 price tag.

Read more
Save 35% on this SanDisk 128GB SD card for a limited time
The 128GB version of the SanDisk Extreme Pro SD card, on a white background.

When you buy from camera deals, you should also purchase an SD card or two to make sure that you have ample storage for your photos and videos. Unfortunately, the costs will start racking up if you're also going to buy accessories, so you should be on the lookout for offers like this one from StackSocial -- the SanDisk Extreme Pro 128GB for only $20, following a 35% discount on its original price of $31. That's $11 in savings on a dependable SD card, but you'll need to be quick in completing the transaction because there's no telling when the bargain ends.

Why you should buy the SanDisk Extreme Pro 128GB SD card
DSLR cameras and mirrorless cameras usually use SD cards as their storage devices, according to our guide on how to pick the right memory card for your digital camera. If you need one, the SanDisk Extreme Pro is an excellent choice because it offers shot speeds of up to 90 MB/s, which is perfect for recording 4K Ultra HD videos, photos in burst mode, and other types of content that will require a high-performance SD card to keep up with them.

Read more