Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Canon promotes new EOS M5 mirrorless camera in interactive Instagram campaign

canon tagyoureit instagram hr eos m5 feature
Image used with permission by copyright holder
Canon is taking to Instagram with a new social advertising campaign to increase awareness about its recently introduced EOS M5 mirrorless camera. As the M5 is built with speed and easy sharing in mind, the #tagyoureit campaign will challenge participating influencers to complete spontaneous photo challenges. Actress and blogger Jamie Chung is heading the campaign, which includes 12 additional influencer photographers.

A photo posted by Jamie Chung (@jamiejchung) on Nov 15, 2016 at 12:42pm PST

The participating photographers will tag and challenge each other with specific shots to get, and each challenged photographer will then have 24 hours to complete the task. In turn, they will task the next influencer with a new challenge. The general public can join in the fun by following any of the influencers and accepting public challenges, and may even receive special shoutouts for completing them.

The EOS M5 has been hailed as Canon’s first serious attempt at making a mirrorless camera for enthusiast shooters. It features the same, 24-megapixel sensor from the EOS 80D DSLR, Canon’s unique Dual Pixel autofocus, and a new, 2.36-million dot electronic viewfinder (EVF). The camera is also competitively priced at just $980 for the body only ($1,100 for the kit with 15-45mm lens).

But the features that matter most to the #tagyoureit campaign are likely the built-in Wi-Fi with NFC and Bluetooth capabilities. These features have become increasingly common on both DSLR and mirrorless cameras, and help remove the pain points between taking a photo and sharing it on social media. The EOS M5 can also shoot Full HD 1080/60p videos. This is a bit behind some competing models from the likes of Sony and Panasonic, which offer 4K video, but is suitable for Instagram.

The campaign is live now and will continue through the end of the year. You can participate by following the hashtag on Instagram.

Pre-order on Amazon

Daven Mathies
Former Digital Trends Contributor
Daven is a contributing writer to the photography section. He has been with Digital Trends since 2016 and has been writing…
The best photo printers you can buy in 2024
Alan compares draft, standard, and high-quality photos from Epson's EcoTank ET-8500.

A comparison of draft, standard, and high-quality photos from Epson's EcoTank ET-8500. Tracey Truly / Digital Trends

If you love sharing photo prints or building physical photo albums, you might want to upgrade to a photo printer. When manufacturers optimize printers for pictures, the results can match or exceed that of the best printers available.

Read more
Crutchfield sale: Save on Canon, Sony and Nikon mirrorless cameras
Canon EOS R5

Photography can be a fun and even lucrative endeavor, although it also can be exceedingly expensive, with some of the best full-frame cameras on the market easily reaching and even exceeding one or two thousand dollars, and that's without taking into account the cost of the lenses. Luckily, there is a great sale at Crutchfield right now on various cameras and camera kits, and you can actually grab yourself some excellent cameras, whether you're just starting out or want to upgrade to the next level. To that end, we've picked some of our favorite deals below, although it's well worth checking out the full Crutchfield sale that's happenning now.

What you should buy in Crutchfield's camera sale
If you're just starting out with photography and don't want to spend the thousands of dollars you do for the slightly better cameras that you'll find in the mid-range, the Canon EOS R100 is an excellent option, and this kit includes a lens as well. It has a 24.1-megapixel sensor for high-quality photography, a 3-inch screen so you can get a better sense of what you're filming, and, of course, the RF-S 18-45mm f/4.5-6.3 lens that the kit comes with. It can also connect with both Wi-Fi and Bluetooth, and all of that comes packaged at , which is $100 off the usual $599 price tag.

Read more